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NASCAR Shifts Radio Rights to Sirius in $107 Million Deal 

Feb 24, 2005

Clifford Celebrates Valentine's With TV Special, Sweeps 

Feb 10, 2005, By Amy Johannes

Kahlua, Russell Stover Team Up for Valentine's Promo 

Feb 10, 2005

Saturn Signs as Sponsor of Outdoor Life Network's Winter Games 

Feb 9, 2005

Checkers Signs Double Deal With NASCAR 

Feb 9, 2005

Twentieth Century Fox Expands Family Guy Licensing 

Feb 9, 2005

Warner Bros., Raw-7 Introduce New Clothing Line 

Feb 9, 2005

Raggedy Ann Celebrates Milestone Birthday, Licensing Deal 

Feb 2, 2005

Quit-Smoking Product Becomes NASCAR Team Sponsor 

Feb 1, 2005

Garnier Fructis to Sponsor Race Car 

Feb 1, 2005

Cialis Signs Bass Fishing Deal 

Feb 1, 2005

Reebok International Launches Rbk Hockey Line 

Jan 27, 2005, By Amy Johannes

USBL Signs Content Agreement With International Sports and Media Group 

Jan 27, 2005

ConAgra Signs as Six Flags Most Extensive Sponsor 

Jan 26, 2005

Adidas Salomon Wins Sponsorship of 2008 Olympics 

Jan 26, 2005

Qwest to Sponsor U.S. Speedskating in 2006 Winter Games 

Jan 26, 2005

Mr. Potato Head Making NBA Debut 

Jan 26, 2005

Volvo Signs Deal with Burton Snowboards 

Jan 26, 2005

Vonage Joins National Lacrosse League 

Jan 26, 2005

P&G Tunes Up Scentstories with Twain, Tackles Hotels 

Jan 25, 2005, By Betsy Spethmann

P&G Extends Tide 

Jan 20, 2005

Cingular Wireless Signs Rodeo Star 

Jan 20, 2005

NBA Inks Partnership with Li-Ning Sports Brand 

Jan 20, 2005

Simpsons Action Figures in Licensing Agreement 

Jan 19, 2005

Sesame Workshop, Turner Partner for India Show 

Jan 19, 2005

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