Live from the Licensing Show: Licensing, Royalty Revenues Up
Licensing grew 4% in 2002, generating $5.8 billion in royalty revenues from manufacturers who paid for the right to use trademarks, characters, logos and artwork to sell products in the U.S....
Elizabeth Arden to Launch Fragrances under GANT Brand
Elizabeth Arden International S.a.r.l. has formed an exclusive licensing agreement with men's fashion brand GANT Company AB to manufacture and distribute...
Miller Brewing Gives Harley-Davidson a Lift
Miller Brewing announced it will help celebrate the 100th anniversary of Milwaukee neighbor Harley-Davidson this summer with a series of on-pack, online...
MegaMan Gets Anniversary Blitz
Videogame hero MegaMan turns 15 this year, and Kraft Foods, J&J Snacks, Pik Nik Foods and Cinemark Theatres are among six marketing partners on board...
Kellogg's Promotes Greatest Cities on 40 Million Cereal Boxes
Kellogg's is teaming up with American Airlines, Marriott, Expedia and tourism leaders from seven cities around the country for the multi-million dollar...
Pepsi Picks Funnyman
Pepsi, Purchase, NY, tapped comedian Drew Carey to host its reality game show Pepsi Play for a Billion. The show, which airs in September on The WB, will...
Digging for Sponsors
Few sports were hotter than beach volleyball in the late 80s and early 90s. Considered the next big thing when it made its debut at the Atlanta Olympics...
Kellogg Licenses its Brands; Hasbro Sues over Game
This year Kellogg Co. will aggressively license its brands in the toy, apparel, entertainment, publishing and food categories as part of a brand-building...
Procter & Gamble Teams with WNBA; Loses Court Battle
Marking the first time Procter & Gamble has inked a multi-year sports deal for multiple brands, the CPG giant announced a three-year partnership with...
Universal, Nestl Ink 10-Year Deal
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the...
Disney Branded Ice Creams Hit the Market
In a long-term agreement, Disney Consumer Products and Well's Dairy, Inc. have launched a variety of ice creams, frozen novelties and yogurt products...
EBay Tries "Anything" for Loyalty
EBay has launched Anything Points, a loyalty-marketing program that lets bidders earn currency via promotional partners. Bidders can use Points alone...
Interpublic Sells NFO Research for $435 Million
In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider of marketing research and...
A Roller Coaster Ride
Vivendi Universal Entertainment, Los Angeles, and MasterCard International, Purchase, NY, have launched a multi-year marketing alliance that gives the...
Easy Riders
Subaru, Cherry Hills, NJ, has tapped four-time Tour de France champion Lance Armstrong as its new spokesperson, replacing actor Paul Hogan. The agreement...
