Warner Bros. and Burger King Partner in International Promo
Warner Bros. Consumer Products and Burger King have partnered to promote Warner Bros. and BK partner to promote release of Back in Action Warner Bros....
ConAgra Signs Womack to Pitch Banquet
ConAgra Foods signed country singer Lee Ann Womack to pitch Banquet Homestyle Bakes meal kits. Womack's first appearance on behalf of Banquet was the...
Pepsi Opts Not to Renew Sponsorship Deal for US Open
Pepsi will not renew its multi-year deal as the exclusive soft drink sponsor for the US Open Tennis Championships. The deal expires at the end of the...
Delia's Deal Strengthens Alloy
Alloy hopes to charge up teens' holiday shopping with promotions that include Delia's stores. Alloy fielded calls from soft drink, health and beauty care...
McDonald's Sponsors Tony Hawk Tour
McDonald's Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign "I'm lovin' it." Big Mac gets a presence at Hawk's 29-city Boom...
Looney Tunes, Dragon Tales Get Juiced
Warner Bros. Consumer Products has licensed Baby Looney Tunes characters to beverage marketer IN ZONE Brands, Inc. to extend IN ZONE's TummyTickler juice...
Sony Sponsors PlayStation 2 Road to Voodoo Tour
Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast...
Elite Sampling and Promotions Partners with SpaWish
Elite Sampling and Promotion has entered into an agreement with SpaWish, a spa gift certificate company, to distribute product samples to consumers of...
Yahoo! Brings Products to Retail at Marshall Field's
Marshall Field's and Yahoo! Inc. have formed a partnership whereby Yahoo! will open a dedicated promotional area within the retailer's Chicago store and...
Dr Pepper, Nintendo Dangle Star Role In Video Game
Many brands are offering consumers the chance to star in TV commercials; now Dr Pepper has teamed with Nintendo to offer a shot at appearing in a new...
Helen of Troy Snares Brut for $55 Million
Helen of Troy Ltd., a personal-care products manufacturer, agreed to buy Unilever's Brut line of men's deodorants for $55 million. The deal is expected...
Qwest, Yahoo Field "Human Coupons"
Yahoo and Qwest Communications International turn music fans into "human coupons" as part of a nine-city concert tour through mid-October. Qwest, Denver,...
Alloy Buys Retailer Delia's
Marketing conglomerate Alloy, Inc. will buy retailer Delia's Corp. for $50 million. Adding Delia's $138 million business extends Alloy's reach to teen...
Return to the Throne
Everyone wants to be king. Disney's The Lion King commands a certain amount of respect, having reigned as the king of worldwide box office sales for an...
Coca-Cola Brands Rebound with LeBron James
Coca-Cola has tapped basketball star LeBron James as spokesperson for its Powerade and Sprite brands in a new six-year marketing deal. James will serve...
Domino's Delivers eBay Promos on 30 Million Boxes
Domino's Pizza is teaming with eBay to play up back-to-school on 15 million pizza boxes. Through Sept. 4, customers can win up to 1 million eBay Anything...
DreamWorks Brings Back Partners for Sinbad DVD
DreamWorks has three of seven partners from the theatrical release of Sinbad: Legend of the Seven Seas returning for the home video release this fall...
Reebok Sponsors NFL Fantasy Football Contest
Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League's NFL Players Fantasy Football. The...
U.S. Army Marches To Laugh Track with Off the Hook Tour
On Aug. 28, the U.S. Army returns to sponsor the second annual Off the Hook Comedy Tour, which will travel to 12 historically black colleges and universities,...
ConAgra Plants Baseball Deal for Seeds
ConAgra Foods signed a trio of Major League Baseball all-stars to endorse David sunflower seeds. Derek Jeter, Roger Clemens and Ken Griffey Jr. will support...
Mervyn's Rocks Back-to-School with Scholastic
Mervyn's retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment's Schoolhouse Rock property for a back-to-school program...
Frigo Cheese Heads Launches $1 Million Promo with Looney Tunes
Cheesemaker Saputo ties with Warner Bros.' Looney Tunes: Back in Action for a $1 million-plus back-to-school promo touting Frigo Cheese Heads snacks....
Alloy Buys Retailer Delia's to Reach Teens
Marketing conglomerate Alloy will buy retailer Delia's Corp. for $50 million. Adding Delia's $138 million business extends Alloy's reach to teen girls...
Nextel Slips Into the Fast Lane
Starting in 2004, Nextel will replace tobacco company R.J. Reynolds as the title sponsor of The Winston Cup after more than 30 years. Under the agreement,...
Toyota Inks First Arena Title Sponsorship
Toyota last week signed a multiyear deal with the Houston Rockets to name the NBA team's new arena the Toyota Center. The deal marks the first time Toyota...
