Suave and Almar in Deal to Market Hair Accessories
Suave and Almar Sales, a marketer of hair care accessories, have teamed to launch a new line of hair accessory products under a five-year licensing deal....
Reebok and Pharrell Sign Footwear and Apparel Licencing Deal
Musician Pharrell Williams and Reebok, Canton, MA, announced a long-term licensing partnership on Dec. 11 that includes a collection of men's and women's...
The History Channel Forms Partnership with the NBA
The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first...
Commission Votes to Approve NYC Snapple Deal
A review commission voted last week to approve a controversial five-year deal worth $166 million giving Snapple exclusivity as New York City's beverage...
The History Channel Forms Partnership with the NBA
The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first...
Commission Votes to Approve NYC Snapple Deal
A review commission voted last week to approve a controversial five-year deal worth $166 million giving Snapple exclusivity as New York City's beverage...
Wheel of Fortune and AmEx Sign Marketing Deal
Wheel of Fortune and American Express are joining forces for the first time to introduce AmEx's Blue Cash to viewers. Through Dec. 19, Blue Cash from...
American, Scholastic Promote Classroom Reading
American Airlines and Scholastic will sponsor Scholastic Read For 2004, targeting 8 million consumers in schools and in the air. Scholastic has put kids'...
Simon Property Group and MCI Form Marketing Alliance
Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, has entered into an integrated marketing alliance with MCI. MCI will incorporate...
ABC, Media Buyer MindShare Collaborate on Programming
TV network ABC has formed an unusual partnership with WPP Group's media-buying arm MindShare North America to collaborate on programming. The deal lets...
Coke in, Pepsi out at Subway
Subway Restaurants have selected Coca-Cola to be the exclusive supplier of fountain drinks to its restaurants, ending its 15-year deal with Pepsi. The...
Discovery and Time Warner Launch Sweeps
Discovery Networks and Time Warner Cable team up next year to promote TLC's new series Clean Sweep with a sweepstakes. The "Time to Come Clean" sweeps,...
Clifford to Appear on Millions of Wendy's Kids' Meals
Wendy's is launching a promotion next year featuring Scholastic Entertainment's Clifford the Big Red Dog. In February Wendy's will feature millions of...
Speedo Strikes Endorsement Deal With Michael Phelps
Speedo announced the extension of an endorsement deal with world-record swimmer Michael Phelps through 2009. This is Speedo's richest swimwear sponsorship...
Rayovac Launches Tie-in with Dr. Seuss' The Cat in the Hat
This holiday season, Rayovac, one of the world's leading battery companies, launched the largest consumer promotion in its history: a tie-in with the...
Unilever Sells Two U.K. Divisions
Unilever Bestfoods will sell U.K. dairy business Ambrosia and desserts business Brown & Polson to Premier Foods. Unilever sheds the business as part of...
NYC Comptroller Wants Lucrative Snapple Deal Pulled
New York City's comptroller has called for the city to cancel its $166 million deal with the Snapple Beverage Group that gave the company the right to...
Tennis, Anyone?
Pepsi Cola Co. has decided not renew its multi-year deal as the exclusive soft drink sponsor for the U.S. Open Tennis Championships. The deal expires...
NYC Comptroller Wants Lucrative Snapple Deal Pulled
New York City’s comptroller has called for the city to cancel its $166 million deal with Snapple that gave the beverage company the right to sell its...
VW and W Hotels Partner to Promote Phaeton
Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs...
NYC Marathon Lands $30 Million and First Title Sponsor
For the first time in its 34-year history, the New York City Marathon has signed a title sponsor for the Nov. 2 event. Financial services company ING...
Pepsi and Apple Promote Music on 100 Million Bottles
Pepsi-Cola Co. and Apple Computers will make 100 million bottles sing in an under-the-cap promo that lets consumers download free songs. The February-March...
Reebok to Sponsor Latin Music Festivals
Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get...
Unilever, PepsiCo Take Lipton Global
Unilever and PepsiCo have formed a joint venture, Pepsi Lipton International, to expand global distribution and marketing of Lipton ready-to-drink tea....
POP Radio Buys SmartSource Radio
In-store radio network POP Radio has acquired the SmartSource Radio network from News America Marketing. With the acquisition, POP Radio will broadcast...
