Sony Pictures and Best Buy Offer Movie Glimpse
In an effort to attract a broader audience, Sony Pictures and Best Buy joined forces to give away free preview DVDs of the not-yet-released movie Hellboy....
Matchbox Partners with Loews Theaters and Nick Jr.
Matchbox is targeting kids with its new collection through partnerships with Loews theaters and Nick Jr. magazine. In support of the national launch of...
Smucker Buys International Multifoods for $840 Million
J.M. Smucker Co. will buy International Multifoods Corp. for $840 million. The deal brings Smucker's total 2004 sales to $2.3 billion and adds the Pillsbury,...
Jose Cuervo Offers $1 Million For Spot Near Hollywood Sign
The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words "Cuervo Nation" beneath the city's best-known landmark, the...
Pro Sports & Entertainment Buys Core Tour
Sandbox Marketing, LLC has sold its Core Tour, a nationwide action sports and music festival tour, to Pro Sports & Entertainment, Inc., owner, operator...
Interbrew and AmBev Combine in $11.5 Billion Deal
Belgium's Interbrew and Brazil's AmBev have agreed to combine in a complex stock deal worth $11.5 billion. The deal displaces Anheuser-Busch Cos. as the...
Sunoco Revs NASCAR Sponsorship
Sunoco kicked off its new 10-year NASCAR sponsorship with a slate of summer promos timed to the Daytona 500, NASCAR Nextel Cup, NASCAR Busch and NASCAR...
BIC Partners with Rockettes to Launch Soleil Shaver
Milford, CT-based BIC USA, Inc. is introducing the new Soleil triple-blade shaver next month with the help of the Radio City Rockettes. A Girls Night...
McDonald's Replaces Kobe Bryant with Yao Ming
McDonald's Corp. has signed a multi-year global partnership with NBA star Yao Ming. Ming replaces NBA player Kobe Bryant, whose three-year contract with...
Nielsen to Sell TiVo Data
TiVo Inc. and Nielsen Media Research have cut a deal that lets Nielsen market data collected from TiVo's one million-plus subscribers, reports The Wall...
Nickelodeon Characters Featured in Burger King Promo
As part of a long-term partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly...
Blimpie to Open More Than 100 Restaurants at Wal-Mart
Consumers will soon be able to dine at Blimpie restaurants while shopping at Wal-Mart stores. Blimpie International, Inc. entered into an agreement with...
Best Western Teams Up With NASCAR
Celebrating its partnership with NASCAR and its sponsorship with racer Michael Waltrip, Best Western launches the Win With Waltrip bonus offer. The promo...
Disney and Pixar Sever Ties
Pixar Animation Studios ended its 13-year film-making and distribution partnership with Walt Disney Co. last week after 10 months of unsuccessful negotiations....
Kahlua and Russell Stover Partner in Valentine's Promo
In celebration of Valentine's Day, Kahlua and Russell Stover are offering rebates and instant coupons to consumers who indulge in a sip of coffee liqueur...
L'Oral to Buy Yue-Sai Make-Up Brand
L'Oral has signed an agreement to buy Chinese make-up brand Yue-Sai, its second deal with a Chinese cosmetics company in the last two months as L'Oral...
Masterfoods' Goodies Promoted at Regal Theatres
Masterfoods USA snackfood brands, Regal Entertainment Theatre Operations and Regal CineMedia have entered into a multi-year marketing partnership to promote...
Freddy Adu Signs Endorsement with Sierra Mist
Fourteen-year-old soccer star Freddy Adu has signed a two-year endorsement deal with Sierra Mist, Pepsi-Cola North America's lemon-lime brand and official...
PartyPoker.com Sponsors Lingerie Bowl after Dodge Pulled out
Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp....
Heineken and RealNetworks to Offer Music Downloads
Heineken USA and RealNetworks have joined forces to give away millions of songs this summer. Kicking-off Memorial Day weekend, every specially marked...
Travel Channel in Deal with Reader's Digest
The Travel Channel entered a media and marketing deal with The Reader's Digest Association, Inc. for the network's new series John Ratzenberger's Made...
P&G Expands WNBA Sponsorship
After signing on for the first time last year as a sponsor of the Women's National Basketball Association (WNBA), Procter & Gamble has added Crest and...
Shows Must Go On
ABC Television Network last month formed an unusual partnership with WPP Group's media-buying arm MindShare North America to collaborate on programming....
Playing Offense
The Arena Football League has lived in relative obscurity since its 1987 debut with four teams. But it's moving into the sports media mainstream fast...
Serena Williams Signs $55 Million Nike Sponsorship Deal
Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to...
