Deals
Yahoo, Starbucks Align For Personals Incentive
Starbucks and Yahoo Personals are enticing consumers with a sweet treat, dangling an offer for a $10 Starbucks card to consumers who subscribe to the online dating service....
Starbucks Enters Movie Business With Lionsgate
Starbucks Corp. is moving beyond the coffee cups and is heading for Hollywood. The Seattle-based coffee chain is marking its first foray into the movie industry under a new deal with Lionsgate, in which it will promote the new film Akeelah and the Bee in some 5,500 stores in the U.S. and Canada. ...
Gap, Nike Golf, Others Ink New Deals: The ASI Show
Gap Inc. Business Direct has signed a deal with wholesale distributor Staton Corporate & Casual to carry Gap and Old Navy-branded corporate apparel....
Hasbro Inks Licensing Deal for Marvel Superheroes
Hasbro and Marvel Entertainment, Inc. have signed a five-year deal to license Marvel's lineup of more than 5,000 superhero characters. ...
WE Kicks off Weight Loss Promo With Curves
Cable network WE: Women's Entertainment is rolling out a national marketing campaign with Curves, a fitness and weight loss facility for women designed to help consumers get rid of extra weight and turn their pants into works of art. ...
Panasonic Adds Star Power to Olympic Games Sponsorship
Panasonic is boosting its brand with gold medalist Picabo Street to help support the company's global sponsorship of the 2006 Olympic Winter Games in Torino, Italy....
Coca-Cola Extends Long-Terms Partnership with FIFA
Coca-Cola has extended its association with The Federation Internationale de Football Association in an agreement to last through 2022....
McDonald's Rolls Out Gift Cards with $22 Million Sampling Effort
McDonald's Corp. is out with its own reloadable gift card designed to increase the speed of register sales and give consumers a new gift-giving option. And this week, the QSR plans to celebrate the launch by seeding $22 million worth of cards to consumers....
Classic Media, Brands Chill With Frosty Home Video Release
Classic Media has kicked off a multi-million dollar marketing campaign to back the holiday release of The Legend of Frosty the Snowman on DVD and VHS....
Simon Malls Lure Gift Card Buyers with Sweeps, Treats
Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers....
Author Backs Treasure Hunt With $10,000 Incentive on Starz
Starz Entertainment Group is backing a real-life treasure hunt with new on-air clues that could lead viewers to an uncut black diamond and $10,000 in cash. ...
