Garnier Fructis to Sponsor Race Car

Hendrick Motorsports racer Brian Vickers will stand out in the No. 25 Garnier Fructis Chevrolet

The multi-year deal features Garnier Fructis as a major associate sponsor of the No. 25 GMAC/Ditech.com Chevrolet driven by Brian Vickers.

Under the agreement, Vickers will serve as a spokesperson for Garnier Fructis haircare and styling products, owned by L'Oréal USA. His likeness will be featured in print advertising, at point-of-purchase and in-store displays, and throughout public relations campaigns and Internet initiatives.

Vickers and the No. 25 car will don the trademark bright green Garnier Fructis color scheme in two races; April 17 at Texas Motor Speedway and Aug. 7 at Indianapolis Motor Speedway.