Clear Channel Touts Low-Carb Snacks at Concerts

Clear Channel Entertainment promotes low-carb treats at its concert venues with a Sweet Seats of Summer promotion.

The CarboRite Street Team gives snacks to concert fans

Clear Channel signed Carbolite Foods' CarboRite as the official low-carb snack for 20 amphitheaters in top markets. Concertgoers can win entry to the "CarboRite Sweet Seats," a V.I.P. section of the lawn with lawn chairs, free food and beverages and private waiters. Other prizes include show tickets and Clear Channel merchandise.

Evansville, IN-based Carbolite also will hand out samples and coupons for candy, cookies, shakes and nutrition bars during 500 Clear Channel concerts. Radio and print ads support. OMUSA, Pennsauken, NJ, handles.

Carbolite ran scratch-and-sniff print ads for its cereal bars earlier this year via Miller Branding + Communications, Philadelphia. Packages carry scratch-and-sniff stickers, and Carbolite sampled the cereal bars on Delta Shuttle flights this spring.