Cingular Wireless Signs Rodeo Star

Monty Lewis

As part of the pact, Lewis will compete in more than 75 rodeo events each of the next two seasons, including key stops on the Wrangler ProRodeo Tour, outfitted in Cingular-branded apparel. He will also serve as a spokesperson for the company and make special appearances.

The 23-year-old claimed the 2004 tie-down roping world championship in his first full season of ProRodeo competition after a breakout performance at the Wrangler National Finals Rodeo in Las Vegas. It was his first appearance at the season-ending all-star event.