Care Bears Adorn Frozen Desserts

CoolBrands International will launch Care Bears frozen desserts next year through a licensing deal with American Greetings.

More Care Bears goodies launch later this year

"The appeal of Care Bears shows no limit and the characters are beloved by kids and parents," said CoolBrands VP-Marketing Matthew Smith in a statement.

More products are expected in the long-term deal with Ronkonkoma, NY-based CoolBrands.

Cleveland-based American Greetings licensed Care Bears to General Mills for fruit snacks earlier this year.

Care Bears were introduced in 1982, then re-launched in 2002. Joester Loria Group, New York, handles licensing for American Greetings.