Allstate Serenades Hispanics, African-Americans

Allstate Insurance Co. is wooing Hispanics and African-Americans with CD samplers.

Two samplers, Vamos a bailar ("We are going to dance") and The Soul Classics, target consumers aged 28 to 45—an uncommon audience for CD premiums. Allstate agents will distribute up to 20,000 of each CD to customers during transactions through yearend. New York-based Vital Marketing handles for Northbrook, IL-based Allstate.

Meanwhile, Allstate awarded 10 scholarships of $5,000 each to Hispanic students this week as part of its Líderes de Hoy ("Leaders of Today") scholarship program.

Separately, Allstate has signed a deal last month that puts its "Good Hands" logo on the goalpost nets on football stadiums at 30 colleges nationally. The iconic logo will be visible during broadcasts of the Division 1-A football games. Allstate will donate $300 to each school's general scholarship fund for each field goal (and $100 for each extra point) scored during home games.