General Nutrition Centers Takes a Hike

General Nutrition Centers has formed a promotional alliance with the largest walking club in the U.S., the American Volkssport Association.

AVA's 350 local clubs will meet at GNC stores to begin (and end) group walks, which average 75 participants each. Most clubs host at least one walk per month, with additional weekend walks. For the first two months of the partnership, GNC will give AVA members a 20% discount coupon, a bottle of water and a lanyard at each event.

The partnership lets Pittsburgh-based GNC target AVA's 200,000-plus fitness-conscious members. The Universal City, TX-based association will act as liaison between clubs and local stores until the program is up and running. Footwear marketer New Balance is the official sponsor of AVA.

For more stories on coupons