Georgia-Pacific has begun a yearlong sweepstakes for Quilted Northern Ultra toilet paper.

The "Trade Up Everyday" online sweeps will award one prize every day for the whole year.

Prizes range from gift certificates for Olive Garden, Harry & David, Morton's Steak House and Gevalia, as well as GiftCertificates.com "SuperCertificates" redeemable at a wide range of retailers, from Bed, Bath & Beyond and Merry Maids to Sephora and Hyatt Hotels. (Each SuperCertificate prize specifies one retailer.)

The sweepstakes supports Quilted Northern Ultra's premium positioning. Consumers can enter once each day at Quiltednorthernultra.com. Winners are drawn every two weeks; the final drawing will include all non-winning entries from the entire year. FSIs, with coupons, support. Project Support Team, Danbury, CT, handles the sweeps for Atlanta-based Georgia-Pacific.

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Daily prizes support Quilted Northern's indulgence positioning