Papa John’s Pushes ‘Indy’ DVD with Coupons, Pizza

Papa John's is featuring

Papa John's is featuring "Indy" imagery on pizza boxes to promote the upcoming DVD release.

Papa John’s is partnering with Paramount Home Entertainment and Lucasfilm Ltd. to support the upcoming DVD release of “Indiana Jones and the Kingdom of the Crystal Skull.”

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The pizza chain is selling its XL Explorer pizza, an extra-large pie with up to three toppings for $13.99 in honor of the DVD and Blu-ray High Definition release of the movie on Oct. 14. The pizza is 30% larger than Papa John’s largest size and comes in a limited-edition box featuring a scene from the movie.

Some 2.5 million specialty boxes will be made for the promotion, Papa John’s spokesperson Tish Muldoon said.

And every Papa John’s order will include a coupon for $3 off the DVD, while supplies last, the company said.

Visitors can also watch clips from the movie. Movie-themed gift cards will also be available in $5 increments at Papa John’s restaurants for a limited time.

Papa John’s is also supporting the promotion with a TV spot, which broke this week featuring the XL Explorer pizza and footage from the movie.

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Studios Push Summer Movies with Pizza Promotions


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Papa John’s Pushes ‘Indy’ DVD with Coupons, Pizza

Papa John’s Pushes ‘Indy’ DVD with Coupons, Pizza

Papa John's is featuring

Papa John's is featuring "Indy" imagery on pizza boxes to promote the upcoming DVD release.

Papa John’s is partnering with Paramount Home Entertainment and Lucasfilm Ltd. to support the upcoming DVD release of “Indiana Jones and the Kingdom of the Crystal Skull.”

Article Tools

Most Popular Articles

The pizza chain is selling its XL Explorer pizza, an extra-large pie with up to three toppings for $13.99 in honor of the DVD and Blu-ray High Definition release of the movie on Oct. 14. The pizza is 30% larger than Papa John’s largest size and comes in a limited-edition box featuring a scene from the movie.

Some 2.5 million specialty boxes will be made for the promotion, Papa John’s spokesperson Tish Muldoon said.

And every Papa John’s order will include a coupon for $3 off the DVD, while supplies last, the company said.

Visitors can also watch clips from the movie. Movie-themed gift cards will also be available in $5 increments at Papa John’s restaurants for a limited time.

Papa John’s is also supporting the promotion with a TV spot, which broke this week featuring the XL Explorer pizza and footage from the movie.

For more coverage on entertainment marketing
For more coverage on coupons

Related Article:

Studios Push Summer Movies with Pizza Promotions


Acceptable Use Policy
blog comments powered by Disqus

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

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