Betty Crocker Makes Millions for Education
After shifting its focus from loyalty points to cash for education, Betty Crocker is ringing up millions to help schools across the country. ...
Cingular Dangles Mobile Coupons for Customers
Cingular Wireless is offering customers a new service: electronic coupons and discounts. ...
Valassis Buys Advo for $1.3 Billion
Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion. ...
Magic School Bus Revs Wise Foods
Wise Foods gets on Scholastic's Magic School Bus for a regional back-to-school campaign. ...
Sutter Home and HarperCollins Pair Wine with Books
HarperCollins is out with a new story line: curl up on a couch this summer with a lively book and a fruity glass of chardonnay. ...
Dallas Airport Dangles Coupons to Get Travelers to Park
When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they'll not only be issued a parking stub, but incentive coupons for cool offers at the airport's concessionaires, including McDonald's and TGI Friday's. ...
Big Idea Teams with Tyson, Braum's for VeggieTales DVD
Big Idea, Inc. is rolling out a host of promotions around its upcoming DVD release of VeggieTales: LarryBoy and the Bad Apple, signing on Tyson, Braum's and Minor League Baseball as promotional partners. The DVD, which hits retail stores Aug. 1, is the brand's latest LarryBoy episode in seven years....
McDonald's To Give 25,000 Coupons at Expo
McDonald's USA is providing free Wi-Fi Internet services to attendees at the 2006 Electronic Entertainment Expo (E3 Expo), and is offering consumers a chance to sample the service via a coupon offer. ...
Denny's Strikes It Big with Bowling Promotion
Denny's restaurants are sending consumers bowling under a new in-store promotion to further extend its support of the Pro Bowlers Association. ...
Coupons Delivered to TV Sets Via a Click of the Remote
DRM Labs has developed Voupon iTV, an interactive system that lets TV watchers use and redeem coupons—almost—from their couches. ...
Melitta Tests Euro Café Tour
Melitta USA is bringing a taste of Europe to Philadelphia for the next six weeks, and may tour a slate of U.S. cities in 2007. ...
GSN Kicks Off LINGO Contestant Search
GSN, the network for games, is on the hunt for LINGO contestants and is rolling out the effort with a five-market search. ...
McDonald's Tulsa Market Goes Mobile
Tulsa-area McDonald's restaurants are launching an interactive promotion targeting cell phone owners with a mobile scavenger hunt and electronic coupon offer. ...
Brands Back Earth Day Events
Natural foods marketers are rallying behind the annual Go Organic for Earth Day promotion as mainstream consumers embrace organic foods. ...
Papa John's Taps Kong-Sized Promo
Papa John's is boosting its online pizza ordering service with a big promotion around Universal Studios Home Entertainment upcoming release of King Kong on DVD. ...
Classic Media Backs Peter Cottontail with Brand Tie-ins
Classic Media is rolling out a new marketing campaign with LifeSavers, Nestlé and Applebee's restaurants around its latest animated feature Here Comes Peter Cottontail: The Movie on DVD. ...
Quilted Northern Begins Yearlong Sweeps
Georgia-Pacific has begun a yearlong sweepstakes for Quilted Northern Ultra toilet paper....
Lean Cuisine Sponsors WE's Cinematherapy Programming
Nestlé's Lean Cuisine has signed on to sponsor cable network Women's Entertainment Cinematherapy: Best Friends programming this month, touting on-air support and printable coupons on WE's Web site....
Dunkin' Donuts Targets Health Clubs with Sampling Program
Dunkin' Donuts is rolling out a sampling program to more than 200 Northeast health clubs to promote its new Latte Lite drink, a 0% fat product....
Tower Records Rolls Out Holiday 'Cutepon' Promo
In an effort to spark buzz around the holidays and drive in-store sales, Tower Records has kicked off a promotion seeding store coupons to consumers via a costumed-clad street teams....
