COUPONS/FSI NEWS
Papa John’s Pushes ‘Indy’ DVD with Coupons, Pizza
Papa John’s is partnering with Paramount Home Entertainment and Lucasfilm Ltd. to support the upcoming DVD release of “Indiana Jones and the Kingdom of the Crystal Skull.”...
Online Coupon Posting Called into Question
Representatives for some of the country’s top product manufacturers are hoping to prevent a repeat of last month’s posting of unauthorized coupons on a popular online social network...
McDonald’s Pushes Specialty Coffee in Ohio with Promos
McDonald’s is backing the recent launch of specialty coffee in Central Ohio with a host of promotions to spread the word about the new menu items...
McDonald's Ties Chicken Sandwich with E-Coupons
McDonald’s is promoting its Southern Style Chicken line with e-coupons and a Web tie-in to the Olympic Games....
Arby’s Pushes Sales with Mobile Coupon Offers
Arby’s is testing mobile coupons in an effort to build in-restaurant sales...
Applebee’s, Chick-fil-A Back Big Idea DVD Release
Big-name restaurant marketers are rolling out a host of promotions to support the latest Veggie Tales DVD release...
More Consumers Clipping Digital Coupons: Survey
The number of consumers online clipping coupons has jumped to 36 million this year—representing an increase of 10 million since 2005, according to a survey by Simmons/Experian Research...
Whole Foods Market Launches Coupon Program
Whole Foods Market is introducing a national program to provide specially priced product discounts and coupons for shoppers looking for lower prices on organic and natural foods...
Internet Coupon Usage Grows 83%: Study
Internet coupon usage is growing, but consumers still prefer clipping coupons from the Sunday newspaper compared to printing them online, a recent survey found...
Daytona Win for Coke Driver Means Free Zero
Coca-Cola is promising free sodas all around the country if one of its sponsored drivers wins the Coke Zero 400 at Daytona on July 5....
Carvel Sets Fudgie the Whale to Mobile Marketing
Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon ...
McDonald’s Tests Mobile Coupons
McDonald’s is testing a new promotional tool to bring people into its restaurants: mobile coupons....
Supercuts, Extreme Pita Test Mobile Coupon Programs
Supercuts and Extreme Pita are among the latest companies using mobile coupons to help promote their brands....
Atkins Coupon Campaign Catches Viral Halo Effect
When weight-loss marketer Atkins sought new buyers for its branded diet food, it looked no further than the Internet. But what started as a simple couponing campaign quickly turned into a viral wild storm....
Casio Contest Asks: What’s Your Dream Room?
To encourage holiday sales of its EXILIM line of digital cameras, Casio America is running a contest to find the best and most creative YouTube depictions of users’ dream sanctuaries for sports, video gaming, film appreciation, or just living the connected life....
Budget Offers Summer Discounts, Sweeps
Budget Rent A Car System, Inc. is trying to boost sales with a summer coupon booklet offer....
Renuzit Extends Apprentice Tie with Contest
The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand. ...
KFC Ad Promo Draws 11,000 Entries
A recent KFC campaign carrying a hidden tone in a TV spot brought in more than 11,000 entries for a chance at free coupons for the company’s new Boneless Variety Bucket....
Denny's Targets College Kids with Late-Night Campaign
Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service. ...
Movie Gallery Launches World Series Sweepstakes
Movie Gallery and Major League Baseball Properties have teamed up in a promotion to will send fans to the game four of the 2007 World Series....
