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Denny's is targeting the college crowd with late-night specials and promotions Denny's Targets College Kids with Late-Night CampaignDenny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service. The casual dining chain is running a new promotion in two markets, Austin, TX, and Syracuse, NY, to motivate college students to visit its restaurants between 10 p.m. and 5 a.m. The pilot program sets the stage for a larger rollout to other markets this fall. “One of our missions for 2007 is to treat each day-part as a specific business,” said Michael Polydoroff, director of sales promotions and licensing for Denny’s. “Late-night is one. We wanted to create a marketing and promotions program that targets what we know are our predominate late-night visitors—college kids.” Related ArticlesCoupons/FSI ArticlesMcDonald's Ties Chicken Sandwich with E-CouponsMcDonald’s is promoting its Southern Style Chicken line with e-coupons and a Web tie-in to the Olympic Games.... Daytona Win for Coke Driver Means Free ZeroCoca-Cola is promising free sodas all around the country if one of its sponsored drivers wins the Coke Zero 400 at Daytona on July 5.... The Comeback KidGrocery shoppers have a new mindset: They're siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists... Flying the CoupWant to pull people into your store? Try coupons. Maybe you'd like to reactivate old customers or encourage sampling? Same advice. But that doesn't mean... McDonald’s Tests Mobile CouponsMcDonald’s is testing a new promotional tool to bring people into its restaurants: mobile coupons.... Bon-Ton Swaps Coupons for ClothesBon-Ton stores are trading coupons for gently used clothing and textiles to promote its latest Goodwill drive. Customers who make a donation through April 7 at Bon-Ton and participating Goodwill locations will receive a 20% off coupon toward the purchase of new merchandise for each item donated. ... RecycleBank Rewards Recycling with Gift Cards, CouponsIt pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across.... Brookstone Swaps Sharper Image Gift Cards for DiscountsBrookstone is accepting Sharper Image gift cards and gift certificates in exchange for a 25% savings at its stores. ... Supercuts, Extreme Pita Test Mobile Coupon ProgramsSupercuts and Extreme Pita are among the latest companies using mobile coupons to help promote their brands.... Value Comes in Coupon Clipping: SurveyCoupons may be time consuming to cut out, but they can mean big savings and offer good incentives to persuade people to buy certain products. For example, some 55% of female coupon clippers bought a different brand than usual because of a coupon offer, a recent survey found.... Atkins Coupon Campaign Catches Viral Halo EffectWhen weight-loss marketer Atkins sought new buyers for its branded diet food, it looked no further than the Internet. But what started as a simple couponing campaign quickly turned into a viral wild storm.... GoldToeMoretz Uses Incentives to Boost Loyalty ProgramGoldToeMoretz is using incentives to increase membership of its online loyalty program, including coupons and sampling.... Papa John’s Promotes ‘Spider-Man 3’ DVD on 2.6 Million Pizza BoxesPapa John’s is teaming up with Sony Pictures Home Entertainment to back the upcoming DVD release of “Spider-Man 3” with a giant sized pizza and coupon offer.... Sweet SpotThe overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?... Budget Offers Summer Discounts, SweepsBudget Rent A Car System, Inc. is trying to boost sales with a summer coupon booklet offer.... |
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