Dec 27, 2005 6:04 AM, PROMO Xtra, By Amy Johannes

Subway restaurants are helping consumers with their New Year's resolutions to diet after the holidays, kicking off its first-ever resolution hotline with Subway spokesperson and weight-loss guru Jared Fogelman.

Starting Jan. 2 to Jan. 8 from 3 to 11 p.m. consumers can dial in to the Fresh Resolutions Hotline at 1-877-NOW-FRESH and receive free support, advice and resources from American Dietetic Association nutritionists.

In addition, on Jan. 2 consumers can log on to Subwayfreshresolutions.com to sign up for a free daily telephone reminders and motivational recordings from Jared through the end of January. Jared will also offer motivational messages to people randomly selected from the opt-in caller list.

Subway spokesman Jared Fogelman rings in the New Year with diet advice

"January is that time of year for everybody [when it comes to dieting]," Subway Spokesman Mack Bridenbaker said. "With Jared, we have the poster child for someone setting a goal and sticking to it. It's the perfect fit."

As an extra incentive, every time consumers visit Subway restaurants between Jan. 2 and Feb. 19, they will receive a Fresh Resolutions instant-win game card. Customers can register their game code online at Subwayfreshresolutions.com for a chance to win hundreds of daily prizes. Every game participant will be entered into a grand prize sweepstakes.

A different grand prize will be featured each week. Prizes include memberships to Bally Fitness and Blockbuster Online, all-inclusive vacations to a Beaches Family Resort, a $5,000 Chase savings account and $5,000 in free Citgo gas.

TV spots, online materials and P-O-P support.

Subway launched the Fresh Resolutions promotion to help consumers with their dieting needs and boost its healthier menu options. The submarine sandwich franchise named Jared as its spokesperson in 2000 after he shed 245 pounds eating low-fat Subway sandwiches. Jared now maintains a healthy weight of 190 pounds standing at 6-feet-2-inches tall. He has served as an inspiration for others to lose weight.

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