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Apr 25, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Wisk Rolls Out Passion Sweepstakes

Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality.

Visitors to http://www.wisk.com select from a list of 25 jobs from five categories, including Artisan Crafts, Sports, Outdoor Adventure, Culinary Exploration and Animal Lovers, and click on the one they have the most passionate for. Jobs include everything from florist, chef and cheese maker to golf pro, park ranger and horse breeder.

The Wisk Live Out Your Passion Sweepstakes will award nine grand-prizes winners with a shot at their favorite job through Sept. 30. Each prize includes airfare, a two-night stay and time with a mentor.

On the site, visitors can take two quizzes to help them determine their true passions. People can also play online games, including a jigsaw puzzle and a matching game. Wisk also offers a 75-cent discount coupon.

Online marketing supports the promotion. Don Jagoda handles the sweepstakes administration.

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