Jul 31, 2007 6:05 AM, PROMO Xtra
UPS Taps Football Fans for Intercept Video Contest
UPS is seeking videos of the best amateur football interceptions in a nationwide contest for cash prizes to promote a delivery intercept service it kicked off earlier this year.
The UPS Delivery Intercept Challenge Video Contest, featuring former NFL quarterback Archie Manning as its spokesperson, will give the grand prize winner the right to designate $10,000 to the high school or amateur program of his or her choice. The first place winner also gets a tailgate party with Manning for 100 people and a football autographed by the former NFL star.
The second prize winner gets $7,000 and the chance to designate $5,000 to a high school or amateur football program. Third prize is $5,000 and a $2,500 award designation.
The contest plugs the UPS Deliver Intercept service, which UPS introduced earlier this year to enable UPS to intercept and return, redirect or hold packages before they’re delivered. Videos can be submitted from now until Dec. 3, when judges will pick eight finalists to advance to the UPS Delivery Intercept Challenge Bowl. Contest winners will be selected in online voting between Dec.17 through Jan. 4, with winners to be announced on Jan. 9.
“In both football and business, a great interception can be the difference between winning and losing,” said Kurt Kuehn, UPS senior vice president, in a statement.
Vintage video is also eligible for the contest, excluding videos of college or pro football.
Contestants must be U.S. residents 21 years old and older, and videos are to be submitted to UPS.com/Challenge.
For more stories on games, contests, and sweeps |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
 |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
 |
Michael McKelvie Gift Cards and Reward Cards   |
|||
 |
Bob Bell Tie-in Partnerships  |
|||
 |
Dave Hunt Rebates  |
|||
 |
Bruce Hollander Sweepstakes  |
|||
 |
Joel Parent Interactive  |
|||
 |
Become an Expert More Info |
|||
Promo Newsletters
PROMO Premium & IncentivesPROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
PROMO XtraTo stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.
