Nov 9, 2007 6:03 AM, PROMO Xtra

Sony Creative Software, the tech company’s professional video editing arm, has teamed with the Ad council and the National Crime Prevention Council to sponsor a contest to create a public service announcement about the dangers of cyberbullying.

Cyberbullying is the online intimidation of young people mostly through e-mail and instant or text messages.

The contest is open both to video professionals and to schoolchildren grades K-12. Entries received by Jan. 11, 2008 will be judged by filmmaker/directors Barry Sonnenfeld and Steve Oedekerk, as well as by cyberbullying researcher Dr. Justin Patchin of the University of Wisconsin at Eau Claire and by members of the Ad Council’s creative review committee.

One grand-prize winner in each category will receive a Sony VAIO computer and Sony cameras, software and accessories valued at $25,000. The winning entries will air on national television in spring 2008.

Research by Dr. Patchin and others suggests that one-third of youngsters may have experienced online bullying, and that more than 12% reported fearing for their safety as a result.

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info