Pretzelmaker, Pretzel Time Launch Instant-Win Game, Sweeps

Pretzel Time and Pretzelmaker stores are handing out game cards to boost sales of its combo meals.

Pretzelmaker and Pretzel Time are driving sales of its combo meals with an instant-win game and an online sweeps.

People who visit participating outlets in shopping malls nationwide and buy one of four different a Combo meals—a pretzel or pretzel bites, medium drink and dipping sauce—will receive an instant-win game card.

Each game card contains two scratch-off sections. The instant-win option offer the chance to receive free dipping sauce or a free small soda. The other scratch off square will reveal one of three icons that make up a pretzel combo. People who collect all three icons and enter the codes online to ComboCrazy.com will be entered into the sweepstakes.

One grand-prize winner will receive a home entertainment system consisting of a 42-inch Samsung LCD TV, a Nintendo Wii, and the “Guitar Hero III” video game. The promotion runs through April 30.

In-store signage and online marketing supports the game. The Summit Group developed this promotion.