Nestlé Stages Treasure Quest

Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize.

The Nestlé Treasure Quest puts game codes on about 20 million bars of Butterfinger, Baby Ruth, Nestlé Crunch and 100 Grand candies. Players enter the code at Nestle-TreasureQuest.com, then try to match the symbols for eight historic obelisks on a roulette-style wheel. Players who match all eight symbols advance to another level of the game to vie for a $1 million prize: Those contenders choose one location (from 50) to uncover a key that unlocks the treasure chest.

Players who match eight or seven symbols win $10,000; those who match six win $1,000. Players who match five symbols win $100, and those who match three or four symbols win Nestlé candy bars.

The on-pack wrappers also carry instant-win messages award a candy bar prize.

The game runs through yearend via Glendale, CA-based Nestlé USA.

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