Mars Offers Paris Trip in Valentine's Day Contest

Mars Snackfood wants people to think green for Valentine’s Day this year, as part of an online contest featuring its iconic spokescandy Ms. Green.

The spokescharacter is the center of the promotion, which asks people to explain in 150 words or less why they need Ms. Green’s help to put love back in their hearts. Visitors can enter their pleas online. The author with the top reply will receive a trip for two to Paris, including airfare, hotel accommodations and $1,500.

On the site, people can learn more about the green mystique and the spokescandy behind the legend. Visitors can also select different countries and learn how Ms. Green says, “I love you” in the native tongue. The “Ms. Green Heats Up Valentine's Day Contest” runs through Feb. 12

The company launched the campaign to help promote its limited edition M&M's Brand All-Green Milk Chocolate Candies. The candy, available in milk chocolate and peanut chocolate varieties, is available through Valentine’s Day in 14-ounce packages and single 1.5-ounce packs.

Online marketing supports the promotion. Mars Snackfood is also promoting the contest with an ad in the Sports Illustrated swimsuit edition featuring Ms. Green “baring it all.” That issue hits newsstands Feb. 10. G2 Interactive handles the campaign and Weber Shandwick is in charge of PR.