Land O'Frost First Contest to Holiday DVD

On-pack stickers promote Land O'Frost's essay contest

Land O’Frost is running its first contest with Twentieth Century Fox Home Entertainment for a holiday contest that gets people thinking about their most miraculous holiday memories.

The packaged luncheon meat company is promoting the DVD release of “Miracle on 34^th Street,” the 50^th anniversary of the film’s release, on holiday packages of its products with a “Holiday Miracle” contest. To enter, people write an essay describing a holiday memory and submit it to http://www.landofrost.com through Jan. 8.

One grand-prize winner gets a trip for four to New York City. Another 500 win a DVD of “Miracle on 34^th Street.”

The contest is the first for Land O’Frost, which is looking to make a more personal connection with its customers, Angie Moffitt, the firm’s marketing coordinator, said. By tying in with a well-known brand, the company is looking to catch some of the halo effect through sales, she said.

“Miracle on 34^th Street” is such a classic,” Moffitt said. “It’s one of those evergreen properties that will help our brands.”

A $3 mail-in rebate is included on pack for such DVDs as “Home Alone Family Fun Edition,” “A Very Merry Muppet Christmas Special Edition,” “Christmas Carol The Movie,” “Ice Age: The Meltdown,” “Jingle All the Way” and “Miracle on 34^th Street Special Edition.”

A print ad promoting the contest and tie-in in Family Circle breaks this week. The promotion will also be marketed via 10,000 P-O-P displays and on the Land O’Frost Web site. Langston Communications handles the promotion for Land O’Frost.