May 2, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
KFC Hidden Image Pushes Snacker Products
KFC is once again using subliminal messaging in its advertising to boost interest in its brand. This time, the message won’t just past below the normal limits of perception, people are being asked to seek it out for chance to receive a free Snacker sandwich.
A special image is hidden inside the latest TV spot promoting the Snackers. The first 1,000 people who spot the image and fill out the form at http://www.kfc.com/snacker/ will receive a coupon for a free sandwich.
KFC is keeping mum on any clues that might help eagle-eyed viewers, but offers five choices as possible descriptors: the Colonel, KFC bucket, four quarters, dollar bill or the state of Kentucky. The offers runs through May 3.
The prize includes one of four varieties of the 99-cent Snacker—Buffalo, Ultimate Cheese, Honey BBQ and Crispy.
Online marketing, P-O-P displays and PR support the campaign. DraftFCB handles advertising and Weber Shandwick is in charge of PR.
This latest promotion is just one KFC has launched using hidden messaging. In 2006, the company hid a code in its TV spot promoting its Buffalo Snacker (Promo Xtra, Feb. 28, 2006).
And last January, KFC asked people to spot the difference in another Buffalo Snacker ad tied to the “American Idol” premiere. Those people also had a chance to win a coupon for the product.
For more stories on games, contests & sweeps
For more stories on coupons
 |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
 |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
 |
Michael McKelvie Gift Cards and Reward Cards   |
|||
 |
Bob Bell Tie-in Partnerships  |
|||
 |
Dave Hunt Rebates  |
|||
 |
Bruce Hollander Sweepstakes  |
|||
 |
Joel Parent Interactive  |
|||
 |
Become an Expert More Info |
|||
Promo Newsletters
PROMO Premium & IncentivesPROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
PROMO XtraTo stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.
