Mars Snackfood Kicks off $1 Million Halloween Sweepstakes
Mars Snackfood U.S. is hoping to drive sales of its candy with a Halloween-themed sweepstakes and instant-win game offering the chance to win $1 million....
Canon Reruns NFL Photo Contest Play
Canon is reprising its amateur football photo contest with former quarterback Archie Manning as its star play caller to hype its National Football League sponsorship role....
Circuit City, YouTube Team to Tackle Your Inner Jock
Tapping into the fantasy sports trend and the run-up to the pro football season, Circuit City has begun sponsoring a new YouTube channel dedicated to fan analysis of pro trades and performances....
Hasbro Contest Celebrates Easy Bake Oven Anniversary
Hasbro, Inc. is toasting the 45th anniversary of its Easy-Bake Oven and its Snack Center toy with a nationwide search to find the next “Baker of the Year.”...
USA Swimming Stages U.S. Recruitment Events
While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools...
Subway Ups Ante: $67 Million in Prizes in Scrabble Game
Subway restaurants are once again tapping a popular board game to drive in-store traffic and build sales with its biggest instant- and collect-and-win game...
First Hispanic Campaign Debuts for Nestlé Pure Life
Nestlé Waters North America has signed a two-year partnership with Cristina Saralegui, an internationally acclaimed Hispanic television personality....
Chicken of the Sea Launches Jingle Contest
Chicken of the Sea International is looking for a few good lyricists to create a new verse for the company’s famous jingle—with a twist...
Jewelry Sweepstakes Hypes Hallmark Channel Movie
Hallmark Channel is looking to build buzz about an upcoming original movie starring Jane Seymour with a sweepstakes giving away gems from a Kay Jewelers collection designed by the actress...
Build-A-Bear Rolls out Back-to-School Sweeps
Build-A-Bear Workshop is getting kids ready to go back to school with a sweepstakes and in-store giveaways....
Simon Malls Rolls Out Olympic-Themed Gift Cards
Simon Property Group is out with an interactive gift card designed to bring a piece of Olympic fever to shoppers...
Novamex Offers Vegas Trip with Southwest Airlines
Novamex, distributor of Los Refrescos de Mexico, is running a sweepstakes for a trip to Las Vegas on Southwest Airlines....
Hawthorn Suites Offers Trip to Orlando
Hawthorn Suites has kicked off an interactive instant-win game and sweepstakes offering the chance to win an Orlando, FL, vacation...
Taste of Home Magazine Launches Recipe Contest
Cooking magazine Taste of Home is out with contest searching for the “best recipes” for a chance to compete for $25,000...
Robber Turned Rapper Shares Spotlight with Big Mac Chant Winner
McDonald’s “Big Mac Chant Off,” looking for the best user performance of the classic “Two all-beef patties” jingle, has found its winner. But one of the runners-up is grabbing some of the headlines around the promotion: for having held up a McDonald’s back in 1994....
Borders Sweeps Teaches About New Web Site
Borders recently overhauled its Web site and is teaching people about the changes with a new sweepstakes....
Borders Sweeps Teaches About New Web Site
Borders recently overhauled its Web site and is teaching people about the changes with a new sweepstakes....
Samsung Joins the Olympic Promo Pack
Samsung Mobile is catching a ride on the Olympics wave with an online scavenger hunt for gold medals that has a $100,000 grand prize at the finish line....
McDonald’s Seeks Votes for Crew Talent Contest
McDonald’s is looking for customer feedback to help choose the winner in its employee Olympic video contest....
Kmart Gets Kids to Create Ads
Kmart is giving teens a shot at 15 minutes of fame as part of a back-to-school effort with a contest that asks them to create a commercial showing off their style....
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