Diamond “Clarity” Sweepstakes Brands SmirnoffSmirnoff is reinforcing its “Discover Clarity” message this holiday season with a national sweepstakes in which 10 customers will each be chosen to receive a $10,000 diamond.... Land O'Frost First Contest to Holiday DVDBy: By Amy Johannes Land O’Frost is running its first contest with Twentieth Century Fox Home Entertainment for a holiday contest that gets people thinking about their most miraculous holiday memories.... ESPN Zone Expands Ultimate Couch Potato ContestBy: By Richard Tedesco Extreme couch potato enthusiasts will have another competitive venue to demonstrate their skills when ESPN Zone expands its annual Ultimate Couch Potato contest to its New York location on New Year’s Day.... Papa John’s Runs Sweeps for Bowl Game TripPapa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two fans to the game.... Modell’s Uses Sweeps to Build DatabaseBy: By Richard Tedesco Modell’s Sporting Goods is running a sweepstakes for a spring training trip with a novel teammate spin to build its customer database.... Gap Casting Call Nets Over 800,000 EntriesGap has narrowed down its search for baby and kid models to represent its brand, and is asking customers for their help to choose the winners.... NBA Relaunches NBAStore.com with SweepstakesBy: By Richard Tedesco The National Basketball Association is offering fans a shot at sweepstakes prizes to support the relaunch of its online store NBAStore.com.... Bank of America Runs Monday Morning QB SweepsBank of America began an National Football League sweepstakes promotion this week, offering a trip for two to Super Bowl XLII as grand prize.... Circuit City Promotes Store Openings with Mazda GiveawayCircuit City is advertising the opening of 65 new and relocated stores with an instant-win game, which offers the chance to win a new vehicle.... 'Family Guy’ Teams with Subway for In-Store PromoBy: By Amy Johannes Amy.Johannes@penton.com Fox’s “Family Guy” has teamed up with Subway for its first, national quick-service restaurant promotion, which includes an online game and TV spots using characters from the series.... Coffee Beanery Launches Scratch-and-Win GameBy: By Amy Johannes The Coffee Beanery is out with a scratch-and-win game to get people into its stores.... Heinz Targets Best Tailgate RecipesHeinz is once again looking for a good tailgate recipe, offering a reward of tickets to the Super Bowl.... Expedia Runs Sweeps as NFL Travel SponsorBy: By Richard Tedesco Expedia.com is kicking off a multi-year deal as the National Football League travel sponsor with an option play of prizes.... Girl, 14, Designs Staples Easy ButtonStaples is selling a limited-edition Staples Easy Buttons designed by a member of the Boys & Girls Club of Greater Kansas City. ... Fila Launches Online Model ContestBy: By Richard Tedesco Richard.Tedesco@penton.com Shoemaker Fila is looking to make several consumers media stars in an online modeling contest this month.... Sony Division, Ad Council Team on Cyberbullying ContestSony Creative Software, the tech company’s professional video editing arm, has teamed with the Ad council and the National Crime Prevention Council to sponsor a contest to create a public service announcement about the dangers of cyberbullying.... Sears Pushes Holiday Campaign Via the Internet, SweepstakesSears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.... Auntie Anne’s Launches Holiday SweepsBy: By Amy Johannes Pretzel shop Auntie Anne’s is out with a holiday-themed sweepstakes, which offers the chance to win a shopping spree complete with chauffeured limousine service.... McDonald’s Awards More Than $30 Million in Monopoly PrizesBy: By Amy Johannes McDonald’s has doled out more than $30 million as part of its latest Monopoly promotion, and awarded two people each with the top prize of $1 million. ... Visa Runs Super Bowl Sweep with Jerome BettisVisa is incenting hotel stays at Courtyard by Marriott with a sweepstakes that offers a trip to the Super Bowl.... |
PROMO'S 2007 P&I SURVEYJustly EnrichedExecutive summary: Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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