Diamond “Clarity” Sweepstakes Brands Smirnoff 

Smirnoff is reinforcing its “Discover Clarity” message this holiday season with a national sweepstakes in which 10 customers will each be chosen to receive a $10,000 diamond....

Land O'Frost First Contest to Holiday DVD 

By: By Amy Johannes

Land O’Frost is running its first contest with Twentieth Century Fox Home Entertainment for a holiday contest that gets people thinking about their most miraculous holiday memories....

ESPN Zone Expands Ultimate Couch Potato Contest 

By: By Richard Tedesco

Extreme couch potato enthusiasts will have another competitive venue to demonstrate their skills when ESPN Zone expands its annual Ultimate Couch Potato contest to its New York location on New Year’s Day....

Papa John’s Runs Sweeps for Bowl Game Trip 

Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two fans to the game....

Modell’s Uses Sweeps to Build Database 

By: By Richard Tedesco

Modell’s Sporting Goods is running a sweepstakes for a spring training trip with a novel teammate spin to build its customer database....

Gap Casting Call Nets Over 800,000 Entries 

Gap has narrowed down its search for baby and kid models to represent its brand, and is asking customers for their help to choose the winners....

NBA Relaunches NBAStore.com with Sweepstakes 

By: By Richard Tedesco

The National Basketball Association is offering fans a shot at sweepstakes prizes to support the relaunch of its online store NBAStore.com....

Bank of America Runs Monday Morning QB Sweeps 

Bank of America began an National Football League sweepstakes promotion this week, offering a trip for two to Super Bowl XLII as grand prize....

Circuit City Promotes Store Openings with Mazda Giveaway 

Circuit City is advertising the opening of 65 new and relocated stores with an instant-win game, which offers the chance to win a new vehicle....

'Family Guy’ Teams with Subway for In-Store Promo 

By: By Amy Johannes Amy.Johannes@penton.com

Fox’s “Family Guy” has teamed up with Subway for its first, national quick-service restaurant promotion, which includes an online game and TV spots using characters from the series....

Coffee Beanery Launches Scratch-and-Win Game 

By: By Amy Johannes

The Coffee Beanery is out with a scratch-and-win game to get people into its stores....

Heinz Targets Best Tailgate Recipes 

Heinz is once again looking for a good tailgate recipe, offering a reward of tickets to the Super Bowl....

Expedia Runs Sweeps as NFL Travel Sponsor 

By: By Richard Tedesco

Expedia.com is kicking off a multi-year deal as the National Football League travel sponsor with an option play of prizes....

Girl, 14, Designs Staples Easy Button 

Staples is selling a limited-edition Staples Easy Buttons designed by a member of the Boys & Girls Club of Greater Kansas City. ...

Fila Launches Online Model Contest 

By: By Richard Tedesco Richard.Tedesco@penton.com

Shoemaker Fila is looking to make several consumers media stars in an online modeling contest this month....

Sony Division, Ad Council Team on Cyberbullying Contest 

Sony Creative Software, the tech company’s professional video editing arm, has teamed with the Ad council and the National Crime Prevention Council to sponsor a contest to create a public service announcement about the dangers of cyberbullying....

Sears Pushes Holiday Campaign Via the Internet, Sweepstakes 

Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign....

Auntie Anne’s Launches Holiday Sweeps 

By: By Amy Johannes

Pretzel shop Auntie Anne’s is out with a holiday-themed sweepstakes, which offers the chance to win a shopping spree complete with chauffeured limousine service....

McDonald’s Awards More Than $30 Million in Monopoly Prizes 

By: By Amy Johannes

McDonald’s has doled out more than $30 million as part of its latest Monopoly promotion, and awarded two people each with the top prize of $1 million. ...

Visa Runs Super Bowl Sweep with Jerome Bettis 

Visa is incenting hotel stays at Courtyard by Marriott with a sweepstakes that offers a trip to the Super Bowl....

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PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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