Kodak Runs Photo Contest Prior to PGA Challenge
Kodak unveiled a photo contest as a new activation around its multi-year PGA Tour sponsorship in the run-up to its Kodak Challenge competition next year....
Frito-Lay Seeks ‘True North’ Stories
Frito-Lay is pushing its TrueNorth nut snacks with a contest to find a story about one person’s life passion that will become a TV spot during next year’s Academy Awards....
Citibank Offers Users Backstage Passes
A new holiday sweepstakes from Citibank will give cardholders a chance to experience live music up close, with a sweepstakes run in conjunction with an integrated promotion with artists Mary J. Blige and Nickelback and live music promoter Live Nation....
Icehouse Wants to Set Fans’ Heads Bobbling
For those who’ve always seen themselves as bobble heads—thus joining the august company of A-Rod, Tony Romo and Dwight Schrute— MillerCoors’ Icehouse beer brand is offering the chance to get their necks wobbling....
Fox-Sponsored ‘Pac-10 Fitness Challenge’ Kicks Off
The second annual ‘Pac-10 Fitness Challenge’ begins this week, with Fox Sports Enterprises partnering with the NCAA regional conference to push the weeklong fitness competition....
Adult Swim Runs Adult Comedy Casting Call
Hairy, sweaty, paunchy middle-aged guys have a shot at sudden—and brief—stardom in a cameo as a character in Adult Swim’s absurd cult adult comedy hit “Aqua Teen Hunger Force” sponsored by Burger King....
Pets Dress for Halloween in BHG Contest
Better Homes and Gardens is having some Halloween fun offering a contest that lets people dress up their pets for a chance at a new camcorder...
ING NYC Marathon Sponsor Field Grows, Adds Contests
The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2...
Free Advergames Play Well with Gamers: Survey
Advertising in online games can make game players think favorably about the brands behind the messages and even buy their goods and services more than the average consumer...
Tommy Hilfiger Wants Your Dreams
A social media campaign launched by Tommy Hilfiger toiletries is asking consumers to depict their dreams and use the Brickfish social media ad network to do so...
Brunch with Popular Hispanic TV Host is Prize in General Mills Promo
General Mills is expanding the promotions under its Que Rica Vida Hispanic marketing platform to include a sweepstakes for its Bisquick and Que Rica Vida brands...
CBS, Freemantle Make ‘Price Is Right’ Interactive
CBS and Freemantle Enterprises have launched a mobile “Win-At-Home” version of the popular TV program “The Price is Right.”...
Citibank Sweeps Aims to Draw New Customers
Citibank is trying to get more customers with a “Thanks-A-Million” sweepstakes, offering members in its ThankYou Network rewards program a chance to win 1 million rewards points...
Milk Board Lets Consumers Pick Next Happy Cow
The California Milk Advisory Board is for the first time letting consumers pick its next Happy Cow...
Vaseline Vaunts Skin Campaign with Athletes, Sweeps
The makers of Vaseline are driving a campaign for a new line of men’s skin lotions with star baseball and football players as spokespersons, and a sweepstakes...
Duracell, Maggie Gyllenhaal Launch Holiday Ambassador Search
Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that...
Mars Snackfood Rolls Out New Products, Promotions
Mars Snackfood U.S. is hoping to boost sales with a new line of snack and candy products....
Dollar General Launches $1 Million Sweepstakes
Discount retailer Dollar General is out with a sweepstakes offering $1 million designed to boost traffic and sales in its stores...
Sharp Hypes Aquos TVs with ALCS ‘Lights Out’ Sweeps
Sharp Electronics is teaming with TBS to encourage fans to turn out their lights during the fourth game of the American League Championship Series, while offering them a shot at winning a big-screen TV...
Whole Foods Hosts Budget Recipe Contest
(Supermarket News)—Whole Foods Market in Austin, TX, is inviting Web visitors to help it choose the winner of its Food Blogger Budget Recipe Challenge...
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