Chick-fil-A Gives Biggest Fans a Voice, and a Video 

Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers. ...

Jelly Belly Kicks off New Flavor Contest  

By: By Amy Johannes

Jelly Belly is rolling out a new contest in search of an original jelly bean flavor....

General Mills Narrows Curves Contest to 12 

By: By Amy Johannes

General Mills is just votes away from finding the next woman to appear on its Curves cereal box. The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s asking people to help determine a winner by voting for their favorite. ...

Cigna Runs Essay Contest for Road Race Entry 

Cigna is conducting an essay contest to energize interest in its August road race in Falmouth, MA....

DIY Video Contest Draws 55,000 Entries 

By: By Brian Quinton

The DIY Network, Scripps-Howard’s home project cable channel, said a promotion built on user-generated video and a chance to win a special Burt Reynolds edition Pontiac Trans Am resulted in more than 55,000 submissions in less than eight weeks...

Scholastic Promotes “Golden Compass” Series with Online Chat 

Scholastic Media will host a live online chat today with Dakota Blue Richards, the 12-year-old star of the movie “The Golden Compass,” filmed from the first volume of a trilogy by children’s author Philip Pullman and published in the U.S. by Scholastic...

Freestyle Links With Loop’d Network 

By: By Richard Tedesco

Lifestyle and action sports watchmaker Freestyle is pushing a contest on Loop’d Network, offering aspiring extreme athletes a yearlong sponsorship...

Doritos Pares Super Bowl Contest Entries to 10 

By: By Amy Johannes

Frito-Lay is asking people to vote for their favorite song in the latest version of its Super Bowl contest...

Hallmark Launches Online Voting in Card Contest  

Hallmark is seeking votes for the top creation in its first card competition tied to (Product) Red....

HarperCollins, Coffee Co. Team for Packaging Deal  

By: By Amy Johannes

Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee....

Office Depot Runs Snow Globe Game 

By: By Amy Johannes

Office Depot is out with an interactive holiday promotion that offers the chance to win daily prizes, including computers, digital cameras and gift cards....

Gillette Runs Sweeps With Golfing Grand Prize 

Gillette is running a sweepstakes offering a private lesson with golf coach Hank Haney as the grand prize....

Jelly Belly Names Recipe Contest Winner 

By: By Amy Johannes

Jelly Belly has named a computer expert as the top winner in its Recipe Game...

Lifetime TV Promotes Puerto Rico Film with Sweeps 

The Puerto Rico Tourism Co. and Lifetime Television are promoting a new film set in Puerto Rico, with a trip to the island....

Old Navy Offers $10,000 in Game 

Old Navy is giving people a chance to win money to buy items on their holiday wish list....

Taco Bell Offers BCS Tix via Sweeps 

Taco Bell is making itself a player in the Bowl Championship Series with a sweepstakes offering tickets to the championship match-up and three other bowl games....

State Farm Runs Pro Bowl Sweeps 

By: By Richard Tedesco

In its second season as presenting sponsor of the NFL Pro Bowl, State Farm is running a sweeps to prod interest in the post-season game....

Kraft Puts Rachael Ray Sweeps on 62 Million Nabisco Boxes 

By: By Amy Johannes

Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line....

Papa John’s Runs Sweeps for Bowl Game Trip 

Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two people to the game....

KFC Launches Holiday Photo, Video Contest 

By: By Amy Johannes

To add some levity to the often stressful holiday season, KFC is searching out the best festive decorations as part of an online contest. ...

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PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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