Chick-fil-A Gives Biggest Fans a Voice, and a VideoRestaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers. ... Jelly Belly Kicks off New Flavor ContestBy: By Amy Johannes Jelly Belly is rolling out a new contest in search of an original jelly bean flavor.... General Mills Narrows Curves Contest to 12By: By Amy Johannes General Mills is just votes away from finding the next woman to appear on its Curves cereal box. The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s asking people to help determine a winner by voting for their favorite. ... Cigna Runs Essay Contest for Road Race EntryCigna is conducting an essay contest to energize interest in its August road race in Falmouth, MA.... DIY Video Contest Draws 55,000 EntriesBy: By Brian Quinton The DIY Network, Scripps-Howard’s home project cable channel, said a promotion built on user-generated video and a chance to win a special Burt Reynolds edition Pontiac Trans Am resulted in more than 55,000 submissions in less than eight weeks... Scholastic Promotes “Golden Compass” Series with Online ChatScholastic Media will host a live online chat today with Dakota Blue Richards, the 12-year-old star of the movie “The Golden Compass,” filmed from the first volume of a trilogy by children’s author Philip Pullman and published in the U.S. by Scholastic... Freestyle Links With Loop’d NetworkBy: By Richard Tedesco Lifestyle and action sports watchmaker Freestyle is pushing a contest on Loop’d Network, offering aspiring extreme athletes a yearlong sponsorship... Doritos Pares Super Bowl Contest Entries to 10By: By Amy Johannes Frito-Lay is asking people to vote for their favorite song in the latest version of its Super Bowl contest... Hallmark Launches Online Voting in Card ContestHallmark is seeking votes for the top creation in its first card competition tied to (Product) Red.... HarperCollins, Coffee Co. Team for Packaging DealBy: By Amy Johannes Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee.... Office Depot Runs Snow Globe GameBy: By Amy Johannes Office Depot is out with an interactive holiday promotion that offers the chance to win daily prizes, including computers, digital cameras and gift cards.... Gillette Runs Sweeps With Golfing Grand PrizeGillette is running a sweepstakes offering a private lesson with golf coach Hank Haney as the grand prize.... Jelly Belly Names Recipe Contest WinnerBy: By Amy Johannes Jelly Belly has named a computer expert as the top winner in its Recipe Game... Lifetime TV Promotes Puerto Rico Film with SweepsThe Puerto Rico Tourism Co. and Lifetime Television are promoting a new film set in Puerto Rico, with a trip to the island.... Old Navy Offers $10,000 in GameOld Navy is giving people a chance to win money to buy items on their holiday wish list.... Taco Bell Offers BCS Tix via SweepsTaco Bell is making itself a player in the Bowl Championship Series with a sweepstakes offering tickets to the championship match-up and three other bowl games.... State Farm Runs Pro Bowl SweepsBy: By Richard Tedesco In its second season as presenting sponsor of the NFL Pro Bowl, State Farm is running a sweeps to prod interest in the post-season game.... Kraft Puts Rachael Ray Sweeps on 62 Million Nabisco BoxesBy: By Amy Johannes Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.... Papa John’s Runs Sweeps for Bowl Game TripPapa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two people to the game.... KFC Launches Holiday Photo, Video ContestBy: By Amy Johannes To add some levity to the often stressful holiday season, KFC is searching out the best festive decorations as part of an online contest. ... |
PROMO'S 2007 P&I SURVEYJustly EnrichedExecutive summary: Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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