Crest Searches for Bright Smiles in Photo ContestBy: By Amy Johannes Procter & Gamble is teaming up with arts and entertainment organization Gen Art to search for America’s brightest smiles as part of a national amateur photo contest for its Crest Whitestrips brand.... Upromise Narrows Field to 10 Finalists in $25,000 Tuition ContestBy: By Patricia Odell More than 250 people have submitted videos in a Upromise contest in the hopes of landing $25,000 toward college tuition.... Burger King Renews Latino Music ContestBy: By Amy Johannes Burger King Corp. is once again kicking off a music contest showcasing the latest Latino musicians, offering the chance for aspiring artists to be crowned the best local band in each of 10 cities.... Gillette Pitches New Antiperspirant with Wedding Proposal ContestBy: By Patricia Odell Gillette has partnered with a wedding Web site in a search for grooms to boost awareness of its new antiperspirant.... GameStop Unlocks the Buzz around “Grand Theft Auto IV”By: By Brian Quinton In the world of video games, Rockstar Games’ upcoming April 28 release of “Grand Theft Auto IV: Liberty City” is generating as much buzz as the next Batman movie. ... Homewood Suites by Hilton Renews Billboard ContestBy: By Amy Johannes Homewood Suites by Hilton is back once again giving people a chance to put their mugs on one of the world’s largest stages—video billboards in New York City’s Times Square.... Papa John’s Puts Up NCAA Tourney Photo SiteBy: Richard Tedesco Papa John’s is pushing its pan pizza and its profile as official delivery pizza of National Collegiate Athletic Assocation March Madness with a Web site aimed at capturing that madness on digital cameras.... Jell-O Pushes Red Carpet Sweeps on 27 Million PackagesKraft’s is pushing the low-calorie benefit of Jello-O with a sweepstakes that offers the chance to win a trip to a red carpet event in Los Angeles.... TV Guide Reprises ‘Sexiest Stars’ ContestBy: By Richard Tedesco TV Guide is running its second annual TV Sexiest Stars promotion, with fan voting starting today in various categories for most appealing male and female celebrities.... Wilson Runs NCAA Facebook Photo ContestWilson Sporting Goods is inviting fans to show their college team spirit by posting photos on Facebook.... Lane Bryant Offers Closet Makeover via In-Store SweepstakesLane Bryant is driving traffic to its stores with a sweepstakes offering the chance to win a closet makeover and new wardrobe.... Friday’s Recipe Contest Rewards a Chili’s EmployeeA recipe contest featured on the Food Network cable channel and sponsored by T.G.I. Friday’s has produced its latest category winner, a chipotle grilled steak sandwich. The winning entrant? A manager of a Long Island Chili’s Grill & bar restaurant, one of Friday’s rivals in the casual dining industry. ... Hostess Runs Contest Tied to "Bee Movie" DVD ReleaseBy: By Amy Johannes Hostess is supporting the upcoming DVD release of DreamWorks Animation’s “Bee Movie” with a user-generated contest and rebate offer... American Greetings Launches Caption ContestBy: By Amy Johannes American Greetings is on the hunt for some clever-witted people to develop captions as part of an online contest.... Sheraton Strikes NCAA, CBS Sports PartnershipBy: By Richard Tedesco Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games... Pom Wonderful Contest Videos to Air in TheatersPom Wonderful will air its top three winning videos from its online Tea Video Contest in movie theaters in New York and Los Angeles in March... Macaroni Grill Searches for Favorite Italian DishRomano’s Macaroni Grill is out with three separate contests asking patrons to choose their favorite menu items for a chance to win a private dinner... Delta Names Georgia Man Winner of Tickets for Life SweepsDelta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes.... Papa John’s Pitching NCAA Tix with Text OrderingBy: By Richard Tedesco Papa John’s is trying to raise the collective pizza consciousness of basketball fans with a sweepstakes offering tickets to the National Collegiate Athletic Association Men’s Tournament semi-finals and championship games.... Bertolli Wants to Screen Users’ Romantic EveningsBy: By Brian Quinton Pasta and frozen-food maker Bertolli used Sunday night’s Academy Awards show to announce that it’s searching for a consumer story about “the perfect night in”—and is ready to turn the winning video into a short theatrical movie.... |
Special Report on EmailGet the E-mail Credit You DeserveExecutive summary: Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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