Burger Kings Renews SpongeBob Premiums, Sweeps 

Feb 22, 2006, By Amy Johannes

SpongeBob SquarePants has returned to Burger King under a new promotion with the chain touting 20 different character premiums tied to a Nickelodeon episode and a new direct-to-DVD movie. ...

Best Western Sends a Loyalty Member to World Cup 

Feb 22, 2006, By Andrew Scott

Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé. ...

Pepsi 10-Week Vehicle Giveaway 

Feb 15, 2006

When consumers twist the cap off a Pepsi product, they may be unlocking the door to a brand new Chevy Tahoe....

Baskin-Robbins Ties Valentine's Day with Sweet Incentive  

Feb 14, 2006, By Amy Johannes

Ice cream maker Baskin-Robbins is offering a sweet incentive to celebrate Valentine's Day—a free scoop of its Love Potion No. 31 ice cream. But there's a catch. To receive the free treat, ice-cream lovers must dress like cupid. ...

Jackson Hewitt Ties Game to NASCAR 

Feb 14, 2006

Tax preparation company Jackson Hewitt is out with a scratch-off game tied to its NASCAR sponsorship that gets consumers into its offices. ...

Pizza Hut Sets Radio Roadblock Tonight  

Feb 9, 2006, By Betsy Spethmann

Pizza Hut breaks new ground today with a national radio promotion and sampling blitz....

Adult Swim, Burger King Team for Sweeps 

Feb 9, 2006, By Amy Johannes

Cartoon Network's Adult Swim is partnering with Burger King Corp. to launch a new sweepstakes that dangles a grand prize to program an entire night of shows on Adult Swim. ...

Showtime Taps Fans Via Fanisode Competition 

Feb 9, 2006

Showtime Networks is extending viewership of its hit show The L Word with a new competition inviting viewers to write original scenes for the series. ...

Hostess Rallies Around Racing Divas 

Feb 8, 2006

Hostess is revving its snack cakes line with an online instant-win game awarding trips to watch its Racing Divas—Danica Patrick, Leilani Munter and Melanie Troxel—compete. ...

Harrah's Treasure Hunt Dangles $1 Million 

Feb 7, 2006, By Patricia Odell

What happens in Vegas, stays in Vegas? Not necessarily. One participant chasing down clues in the latest Harrah's Operating Co. Treasure Hunt promotion will take home $1 million....

Paramount Pictures Boosts Impossible III via Interactive Scavenger Hunt 

Feb 7, 2006, By Amy Johannes

Paramount Pictures is building buzz around the latest installment of the Mission: Impossible franchise with an online scavenger hunt that gives fans clues to story lines in the film. ...

Play-Doh Celebrates 50 Years with Birth-Doh Sweeps 

Feb 7, 2006, By Amy Johannes

Hasbro's iconic Play-Doh brand is celebrating 50 years with a yearlong "birth-doh" party, dangling a chance for consumers to win $50,000 through an instant-win promotion. ...

Sprint Rewards Customers with NFL Draft Prize 

Feb 7, 2006

Using text messaging could land one Sprint customer in front of 2004 Heisman Trophy winner Matt Leinart at the 2006 NFL Draft. ...

Black Eyed Peas Customized Civic is Honda's Prize 

Feb 2, 2006

Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid. ...

Curious George Game Gets Multi-Million Dollar Boost 

Feb 1, 2006, By Amy Johannes

Namco Bandai Games America, Inc. is rolling out a multi-million dollar marketing and promotional campaign with a host of partners to generate buzz around its new video game Curious George, which hits stores today....

Home Depot Dangles Chance to Train with Olympian 

Feb 1, 2006, By Andrew Scott

Home Depot is giving one consumer a chance to train with one of 33 Olympians who work for the company....

Build-A-Bear Searches for Huggable Heroes 

Feb 1, 2006

Retailer Build-A-Bear Workshop is on the hunt for a few good heroes—children who demonstrate extraordinary service to their local communities....

Kleenex Taps Olympics Sponsorship for Games 

Jan 31, 2006

Kleenex is airing its first-ever Olympics-themed TV spot, part of a multi-pronged campaign that includes an instant-win game and a separate online contest. ...

Quiznos, Ellen Make American Dream a Reality  

Jan 31, 2006

Quiznos Sub is teaming up with talk show host and comedienne Ellen DeGeneres to give fans a chance to live the American dream of owning their own business. ...

American Airlines Celebrates 80th Year Via Sweeps 

Jan 26, 2006