Hershey Blitzes Take 5
The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com. ...
History Channel Launches Mall Tour Sweeps for New Series
The History Channel is building buzz around its new mini series, 10 Days That Unexpectedly Changed America via a seven-city mall tour and sweepstakes, in which consumers can win themed trips to historic U.S. locations. ...
CompUSA Scores CBS Sports and NCAA Partnership
CompUSA announced last week that it has teamed up with CBS Sports to become an official National Collegiate Athletic Association (NCAA) corporate partner. ...
vMix, Fox, Team for Walk the Line DVD Sweeps
Online video-sharing community vMix and Twentieth Century Fox Home Entertainment are building buzz around the release of Walk The Line on DVD with an online sweepstakes challenging fans to create a musical slide show to win their very own copy of the movie. ...
Wonka-Style 'Purple Ticket' Pushes Prince Album Sales
Universal Records is launching a Willy Wonka-style promotion to build buzz around Prince's newest album 3121....
1-800-Flowers Entices Customers with Trip to Ireland
1-800-Flowers.com has partnered with Tourism Ireland in an instant-win promotion that dangles a trip to the Emerald Isle. ...
WWE Backs WrestleMania 22 with 'Big-Time' Marketing Blitz
World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions. ...
Citibank Cashes in with Contests and Sumo Wrestlers
Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City's Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers. ...
Gillette Boosts Fusion Via Apprentice Sponsorship
Gillette tapped a little star power in real estate mogul Donald Trump to build buzz around its Fusion razor on The Apprentice, and is leveraging its sponsorship with a sweepstakes....
Baskin-Robbins Links Beverage Line With Online Gaming
Baskin-Robbins is building excitement around new flavors of its popular frozen coffee drink with its first-ever online game and a sweepstakes dangling a chance to win a year's supply of the beverage. ...
Frito-Lay, Orbitz Put Doritos on the Map
Frito-Lay and Orbitz.com hit the road this week with a joint promotion for Doritos. ...
MasterCard Contest Helps Launch 'Priceless' Site
It may not get you in the Screenwriters Federation, but at least one clever writer will get his script on air thanks to a new contest from MasterCard that launched during last night's Academy Awards broadcast. ...
Audi Sweeps Fuels Vacation Fun
Audi is giving consumers a chance to win a driving trip to the Rocky Mountains or the Utah Canyonlands in a 2007 Audi Q7. ...
AOL, Dove Lead Search for Chief Everything Officers
America Online is teaming up with Unilever's Dove brand to search out five CEOs—Chief Everything Officers, that is—to honor consumers who give their all. ...
Smirnoff Searches for a Cocktail Consultant
Smirnoff vodka is searching for an "enthusiastic drinks guru" to span the country to research cocktail culture and submit reports. ...
TBS, Sierra Mist Team for Co-Branded Campaign, Sweeps
TBS is teaming up with Pepsi brand Sierra Mist to roll out a sweepstakes that offers consumers a chance to switch places with their favorite TBS comedy actors. ...
King Kong Leaps Onto DVD With Promo Partners
Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month's DVD release of Peter Jackson's King Kong. ...
New Balance Celebrates Centennial Via Racing Contest
Athletic footwear manufacturer New Balance is celebrating its 100th anniversary with a series of races around the world and a contest that will send runners on to compete in the Chicago Marathon. ...
Toyota Scion's Screening Tour Teams Rock and Film Makers
Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000. ...
Face Time With Star is Prize in Toyota, NBA Sweeps
Toyota Motor Sales USA, Inc. and the NBA will give one fan the chance to meet an NBA player, fashion and media icon Marc Ecko, or music mogul Jermaine Dupri....
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