Volvo Surprises Finalists in Pirates Treasure Hunt 

Aug 14, 2006, By Andrew Scott

The secret is finally out. After a two-month, global treasure hunt, Volvo Cars of North America awarded a 30-year-old Virginia man with a Volvo XC90 SUV as part of its sponsorship of Disney's Pirates of the Caribbean: Dead Man's Chest. The secret location? The Bahamas. ...

Football and BBQ Set the Stage for Jim Beam Promos  

Aug 14, 2006

Jim Beam is readying a sweepstakes and value-add promotion just in time to capitalize on football mania and the waning summer grilling season. ...

Quaker Brings Life to Adventure DVD  

Aug 11, 2006, By Betsy Spethmann

Quaker Oats Co. lends its Life cereal brand to a popular children's book series for its first animated DVD. ...

Scion Goes Wild with Scratch Off Campaign 

Aug 9, 2006, By Andrew Scott

McDonald's Taps 25 in 'Casting Call' Campaign  

Aug 9, 2006, By Amy Johannes

Visa Puts Employee in the Prize Pool 

Aug 9, 2006, By Betsy Spethmann

Beaches Get 'Wicked' with Premiums, Buzz 

Aug 7, 2006, By Amy Johannes

Brands Flock to USA Basketball with Sponsorships 

Aug 7, 2006, By Andrew Scott

MasterCard, Bed Bath & Beyond Set Back-to-College Sweeps 

Aug 7, 2006

La Quinta Launches Instant-Win Game 

Aug 4, 2006, By Amy Johannes

Mentos Bottles Geyser Fad 

Aug 3, 2006, By Betsy Spethmann

Cingular Races to NASCAR with Sweeps 

Aug 3, 2006, By Andrew Scott

Sara Lee Plates Sandwich Contest 

Aug 3, 2006

Ford Taps Music Artists for Promos 

Aug 2, 2006, By Andrew Scott

Ford, Kellogg Put Fusion Premiums in Cereal Boxes 

Aug 1, 2006, By Betsy Spethmann

Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box. ...

Newcastle Brown Ale Sweeps Offers Prizes for Him and Her 

Jul 31, 2006, By Patricia Odell

It's like the devil on one shoulder and the angel on the other. Newcastle Brown Ale's latest sweepstakes feature one prize "that gets you into trouble and one prize that gets you out of trouble". ...

Kissables Looks for On-Air Jinglers 

Jul 31, 2006, By Patricia Odell

Hershey's Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle. ...

Time Warner Touts Speed Via TNT Racing Series 

Jul 30, 2006, By Amy Johannes

Time Warner Cable is rolling out a new sweepstakes to promote its super speed digital cable, Internet and phone services tied to NASCAR Nextel Cup Racing that will send a winner and guest right to the action. ...

Old Navy Names New Canine Mascot 

Jul 28, 2006

Old Navy has found its latest spokesdog star in the form of a shaggy, free-spirited canine named Paco from Venice Beach, CA. ...

Lassie Pet Contest Goes to the Dogs 

Jul 27, 2006, By Amy Johannes

Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine. ...