McDonald's Launches 'Casting Call' for New Faces
McDonald's is on the hunt for some fresh faces as part of a company-wide campaign to energize consumer ties to the brand. ...
Lowe's Dangles Tickets to 2007 NCAA
Lowe's Cos. Inc. is tapping the fanfare generated from the National Collegiate Athletic Association's (NCAA) men's basketball games, which wrapped up last night, to drive home a promotion that sends one winner to watch next year's game. ...
Courvoisier Dangles Style Getaway in Major Campaign
Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler. ...
Dominos Launches XLP Promo, Sweeps
Dominos Pizza is out with a new pizza and sweepstakes designed to fill big appetites. ...
NBC Brings Passions Fans Online
NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet. ...
Frigidaire Canada Takes Laundry to Sweeps
Frigidaire Canada bows a sweeps this Saturday aimed at promoting the company's front load laundry appliances while rewarding a Canadian consumer with front row tickets to one of three events. ...
Kodak Launches King Kong Smiles Sweeps
Eastman Kodak Co. is giving consumers something to smile about under a new sweepstakes tied to the release of King Kong on DVD, which will award one grand-prize winner a luxury trip to New York....
Apprentice Fans Go Cruising with Norwegian Cruise Line Sweeps
Norwegian Cruise Lines Corp. is taking consumers for a ride as part of a new sweepstakes tied to NBC's The Apprentice. ...
Indy 500 Race is Bridgestone/Firestone Sweeps' Prize
Consumers with a passion for car racing can win a chance to catch some Indy 500 speedway action next year thanks to a Bridgestone Firestone North American Tire, LLC (BFNT) sweeps. ...
Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins
Brands are lining up with a host of offers to build excitement around next week's release of Ice Age: The Meltdown....
GiftCertificates.com Launches Find an Admin Hero Contest
GiftCertificates.com launched an Admin to the Rescue! contest to search for the best example of how an administrative professional has saved an executive, a colleague or the company from a business-related mishap. ...
Caribou Coffee Rolls Out Instant-Win Game
Caribou Coffee is out with a new instant-win game dangling more than 30,000 prizes including iTunes music downloads and Apple iPods. ...
USA Networks Seeks 'Characters' For Site, Contest
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series. ...
3-A-Day of Dairy Jumpstarts Summer Dieting
Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions. ...
Starbucks Challenges Consumers with Puzzle Contest
Starbucks Coffee Co. is testing consumers' love of puzzles and knowledge of the company with an on-going crossword contest that promises coffee for life. ...
Chevy Drives Apprentice Gig to Online Contest
Chevrolet has created an online promotion that challenges armchair apprentices to become an "Apprentice Project Manager" and create their own commercial for one of its new vehicles. ...
Ben & Jerry's Launches Ice Cream Flavor Contest
Famous for Chunky Monkey and Phish Food flavors, Ben and Jerry's is turning over its ice cream-making talent to consumers with a new contest to create an original flavor for the brand. ...
Jose Cuervo Puts out Casting Call for Latino Talent
Jose Cuervo is on the hunt for undiscovered Latino musical artists and is building a major event around the search. ...
Ford Launches Webisodes for Lincoln, Mercury Brands
Ford Motor Co. is boosting two of its brands via Webisodes that promote the new Mercury Milan and Lincoln Zephyr sedans. ...
Tommy Hilfiger 'Styles' Up for Sweeps
Tommy Hilfiger is out with a new campaign designed to build buzz around its revamped juniors line with an instant-win game, which promises a grand-prize trip to New York. ...
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