Volvo Surprises Finalists in Pirates Treasure Hunt 

The secret is finally out. After a two-month, global treasure hunt, Volvo Cars of North America awarded a 30-year-old Virginia man with a Volvo XC90 SUV as part of its sponsorship of Disney's Pirates of the Caribbean: Dead Man's Chest. The secret location? The Bahamas. ...

Football and BBQ Set the Stage for Jim Beam Promos  

Jim Beam is readying a sweepstakes and value-add promotion just in time to capitalize on football mania and the waning summer grilling season. ...

Quaker Brings Life to Adventure DVD  

Quaker Oats Co. lends its Life cereal brand to a popular children's book series for its first animated DVD. ...

Scion Goes Wild with Scratch Off Campaign 

McDonald's Taps 25 in 'Casting Call' Campaign  

Visa Puts Employee in the Prize Pool 

Beaches Get 'Wicked' with Premiums, Buzz 

Brands Flock to USA Basketball with Sponsorships 

La Quinta Launches Instant-Win Game 

Mentos Bottles Geyser Fad 

Cingular Races to NASCAR with Sweeps 

Ford Taps Music Artists for Promos 

Ford, Kellogg Put Fusion Premiums in Cereal Boxes 

Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box. ...

Newcastle Brown Ale Sweeps Offers Prizes for Him and Her 

It's like the devil on one shoulder and the angel on the other. Newcastle Brown Ale's latest sweepstakes feature one prize "that gets you into trouble and one prize that gets you out of trouble". ...

Kissables Looks for On-Air Jinglers 

Hershey's Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle. ...

Time Warner Touts Speed Via TNT Racing Series 

Time Warner Cable is rolling out a new sweepstakes to promote its super speed digital cable, Internet and phone services tied to NASCAR Nextel Cup Racing that will send a winner and guest right to the action. ...

Old Navy Names New Canine Mascot 

Old Navy has found its latest spokesdog star in the form of a shaggy, free-spirited canine named Paco from Venice Beach, CA. ...

Lassie Pet Contest Goes to the Dogs 

Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine. ...

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