Vaseline Readies Massive Promotion with “Maneater”
Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”...
Cinnabon Promo Says “Tax Day Bites”
Cinnabon is hoping to poke a little fun at the stress tax day can cause Americans with a promotion called “Tax Day Bites”...
Hyatt Promotion Offers 365 Free Nights
To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality...
Sunny Delight Tours Sample New Smoothies
Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies...
I Can’t Believe It’s Not Butter Runs Contest with Deen Brothers
Home cooks who want to test their celebrity-chef mettle can do so in a new Web contest just launched by Unilever’s I Can’t Believe It’s Not Butter brand ...
Dreyer’s Contest to Serve Up 1,500 Ice Cream Parties
Dreyer’s/Edy’s is about to embark on its fifth year serving up ice cream socials in thousands of neighborhoods across the country...
Upromise Offers $10,000 for College Tuition in Video Contest
Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students ...
GameStop Promo Says It’s Good to be the Chinatown Boss
Not that the latest extension of RockStar Games’ Grand Theft Auto series needs promoting—fans seems to have a sixth sense for learning about new additions to the story...
Best Western and NASCAR Star to Play April Fool’s Joke
Best Western International is stirring up some tomfoolery for April Fool’s Day....
Timberland To Press the Flesh at Earth Day Events
Timberland is spreading its fundamental core values of environmental advocacy and concern in a setting that supports those values, Green Apple Festival and Earth Day Network events....
Dunkin’ Donuts Returns to its Roots—Doughnuts—in $10 Million Campaign
Dunkin’ Donuts has launched a new $10 million promotional campaign to remind people of its roots as a doughnut maker. The campaign, the first to focus on the round pastries since 1997, includes TV, radio, online ads and a contest that lets people design their own doughnuts, with the winner receiving $12,000 and their doughnut becoming part of the company’s every day menu in June. ...
Brands Embrace the (March) Madness
This year roundball fans have a wider range of choices than ever for following their favorite picks in the NCAA Men’s Basketball Tournament, a/k/a “March Madness.” Those far from a TV—or at work—will be able to check their stats and bracket picks online, in social networks and via mobile. ...
Clorox Wipes Appear in Macy’s Windows
A stroll past Macy’s famous windows in New York finds a rather unique display: a home setting showing off Clorox Disinfecting Wipes....
Office Depot and HP Team for ‘Monsters vs. Aliens’ Sweeps
Office Depot and Hewlett-Packard are partners in a new sweepstakes to promote the new DreamWorks Animation film “Monsters vs. Aliens.”...
New PepsiCo Brand Promo Focuses on Cagefighting
PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber....
Dairy Queen Online Games Promotes New Value Menu
A new online game at the Dairy Queen Web site is an effort to advertise the company’s new Sweet Deals permanent value menu....
‘Watchmen’ Fans Get Coffee and a Chance at Tickets
The long-awaited “Watchmen” movie opening nationwide March 5, has its share of the standard merchandising, including gimme caps, jackets and T-shirts decked with the film’s trademark blood-spattered smiley face. ...
Boston Pizza Runs March Madness Cash Contest
Boston’s The Gourmet Pizza is presenting a cash challenge for college roundball fans disposed to indulge in NCAA Men’s Basketball Tournament pools for a grand prize of $50,000....
Tim Hortons Brings Back ‘Roll Up’ Promo
Tim Hortons is back with its Roll Up The Rim To Win promotion offering the chance to win more than 31 million prizes, including 2009 Toyota Venzas....
Dairy Queen Swaps Gift Cards for Blogger Posts
Dairy Queen International is serving up a brand new item: a blog for company employees to post threads and spread the word about its new value menu items and promotions....
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