Kimberly-Clark Holds ‘Potty Dance’ to Promote Pull Ups
Kimberly-Clark is hyping up its Pull-Ups product with a marketing campaign and a dance designed to help make potty training fun. ...
Subway Lures Customers with Sports-Themed Game
Subway is using in-store advertising to drive customers to its Web site to play a basketball-themed game offering the chance to win a VIP basketball experience with San Antonio Spurs superstar basketball player Tony Parker...
Hostess Pushes 'Madagascar 2' DVD with Sweeps, Rebate
Hostess is teaming up with DreamWorks Animation SKG, Inc. to promote the DVD release of “Madagascar: Escape 2 Africa” with an on-pack sweepstakes offering the chance to win a trip to San Diego for an animal adventure...
Burger King Launches ‘Pink Panther 2’ Instant-Win Game
Burger King is pushing sales of its BK Fresh Apple Fries with an instant-win game tied to MGM and Columbia Pictures’ recent release of “Pink Panther 2.”...
Twix Seeks Big Laughs in Video Contest
Calling all college students with a funny bone. Mars Snackfood U.S. is searching for the funniest college student in an online contest tied to its Twix brand....
Adidas Runs Training Contest with WNBA Star
Adidas is running a contest inviting women to share their stories of training failure and success for a shot at appearing in an in-store campaign with Women’s National Basketball Association star Candace Parker....
Pizza Hut Boasts Tuscani Lasagna with Italy Sweeps
Pizza Hut is targeting Facebook users with a sweepstakes offering a trip to Italy to hype up its new Tuscani Lasagna. ...
Eight O'Clock Coffee Seeks Input on New Look
Eight O'Clock is marking its 150th anniversary with a facelift, and is asking its customers to help decide the new look....
Indiana Brothers Win $1 Million in Doritos Ad Contest
If at first you don’t succeed, try, try again....
Cheesecake Factory Celebrates 30 Years with Naming Contest
The Cheesecake Factory is promoting its 30th anniversary with a contest that asks patrons to name the next cheesecake flavor for the menu....
Sony “Year One” Sweeps Launched During Super Bowl
Sony Pictures used a Super Bowl spot to preview its “Year One” comedy and boost a sweepstakes for the run-up to the film’s summer debut....
Hilton Hotels Ties Bookings to Sweepstakes
Hilton Hotels & Resorts is rewarding guests who travel with their pets a chance to win a family vacation. It’s the latest incentive by the hotel chain to promote its pet friendly program. ...
Champion Lets Fans Design Hoodie with Online Contest
Champion is giving people a chance to design their own hooded sweatshirts as part of an online contest that celebrates the iconic apparel....
Jim Beam UGC Contest Searches for Spoof Ads
Jim Beam wants everyday Americans to try their hand at remaking a recent TV spot that brings some outrageous male fantasies about the perfect girlfriend to the small screen....
Burger King Wraps up 'Kids Choice' Awards Sweeps
Burger King is in the final days of a sweepstakes with partner Nickelodeon that will send 25 families to the 22nd annual “Kids Choice Awards” in Los Angeles....
Anheuser-Busch’s Stella Artois Sponsors Short Film Contest
Stella Artois and film networking site TriggerStreet.com are partnering with actor Kevin Spacey on an independent filmmaker competition that will award a $50,000 cash prize to the winner....
Schwan’s Offers Toyota Prius in Online Game
Schwan’s Consumer Brands North America is out with an online promotion that offers the chance to win a Toyota Prius and other instant-win prizes....
Mars Snackfood Boost Sales with Instant-Win Game, Sweeps
Mars Snackfood U.S. is hoping to spark candy sales with an instant-win game and sweepstakes tied to the Super Bowl, which offers football fans the chance to experience the Big Game in person next year....
Earnhardt Drives Nationwide Marketing Effort
NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race....
Herbal Essences Launches ‘Hydralicious’ Promo
Procter & Gamble’s Herbal Essences is pitching its latest hair care products with a sweepstakes and instant-win game offering the chance to win a host of gift cards....
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