GMC Tackles Monday Night Football with 16 Truck Giveaway
GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes. ...
Canon Frames NFL's Archie Manning for Photo Contest
Canon USA, Inc. has tapped former NFL quarterback Archie Manning and sent an e-mail blast to more than 2 million Canon loyalists as part of a campaign that dangles a trip for four to next year's Super Bowl as a grand prize. ...
Home Depot Touts In-store Expo, MasterCard Sweeps
The Home Depot is putting on a show this month with a cast of diverse brands. ...
Pennsylvania Man Wins Anheuser-Busch Trip to Oktoberfest
Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world's most popular destinations for beer lovers—the Oktoberfest in Munich, Germany. ...
Pokémon Catches a Ride with Amtrak Promo
Pokémon USA is riding high with Amtrak and Viz Media under a new sweepstakes that will send a family of four to the Big Apple to tour the company's headquarters. ...
Levi's Goes to School for Ad Campaign Search
Levi's brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search. ...
BIC Plays Poker, Music
BIC USA is tapping pop culture for two separate promotions targeting different audiences for different products. ...
AT&T Promo Turns Football Fans to Video Producers
AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes. ...
Kraft Touts Baskin-Robbins with Kids' Contest
Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding. ...
Ameriquest to Give Away Racer's Car
It's not your average used car: Ameriquest Mortgage and Roush Racing are giving race fans the chance to win a vehicle that's been previously owned by a NASCAR star. ...
Pond's Says: 'Ask Him Out on a Date to Rome'
Pond's says why wait for him to ask you out, it's okay to take a chance and ask him out on a dream date to Rome via its new sweepstakes. ...
Play-Doh Celebrates 50th with Snip-its Promo
Play-Doh is sending kids to the barber's chair as part of its 50th birthday celebration with Snip-its salons, which will let young visitors sample its products while they get a new "do." ...
Chicagoans to Melt Ice-Encased Dodge Nitro
Chicagoans are in for a meltdown via a campaign from Dodge that will pit two teams against each other to melt away a 2007 Dodge Nitro encased in 30,000 pounds of ice. ...
Summer Push Puts New Elizabeth Arden Fragrance in Teens' Hands
Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls. ...
Jeep to Muddy Up Consumers at State Fair
Consumers desperately searching through a three-foot-deep pool of slushy, slippery mud to find sticks may drive home a new Jeep. It's the brand's latest stunt to engage consumers and get them digging for a chance to win the grand prize. ...
EBay and Family Circle Kick Off Small Space Design Contest
EBay and Family Circle magazine are out with a contest that looks for a resourceful consumer who can redesign a small space using only items purchased on eBay. ...
Nestlé Stages Treasure Quest
Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize. ...
Canon’s Maria Mania to Invade Manhattan for U.S. Open
Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship....
Chrysler Adds Sweeps to Ask Dr. Z Campaign
More than a month after the Chrysler Group kicked into gear its Ask Dr. Z ad campaign to tout the automaker’s American and German engineering roots, Chrysler is out with a sweepstakes dangling nine vehicles as grand prizes to drive dealership visits....
CMT: Mother of First Birth During New Show Gets $50,000
Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room....
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