L.A. Cops Mistake M:I:III News Rack Promo for Bomb
A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film's theme song for a bomb. ...
Newcastle Brown Ale Bows Music Blogger Contest
Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event. ...
PayPal's First Promotion Dangles Instant Cash Prices
PayPal, an online payment service, has unveiled its first consumer promotion awarding new and old customers who activate PayPal Mobile accounts with cash prizes. ...
Nestlé to Name a New Wonka
Nestlé USA's latest sweepstakes will use an in-pack ticket to name a new Willy Wonka. ...
Columbia Pictures Rolls Out RV BlackBerry Promo, Sweeps
Columbia Pictures is using a new tool to build excitement over its new movie—the BlackBerry. ...
Subway Laces Up Vans Tie-in
Subway restaurants dress up their kids marketing this summer through two promotions with Vans. ...
Bandai America Launches Power Rangers Film Contest
Toymaker Bandai America, Inc. is calling on kid filmmakers and Power Rangers fans, alike, to create short movies for a chance to win a $5,000 scholarship. ...
Brands Hit The Ice With NHL Partnerships
Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing. ...
Nintendo, AOL Tout Revolution Sweeps
Calling all gamers: Nintendo and AOL.com are on a mission to give one video-game playing consumer the ultimate opportunity to be the first in the world to play Nintendo's next home console system, Revolution. ...
Wrigley Gambles on In-Pack Game
Wm. Wrigley Jr. Co. is running a poker-themed collect-and-win game across five gum brands, dangling a grand prize of $250,000. ...
Upper Deck Taps Kids in First Reward Program
The Upper Deck Co., a trading card company, has launched its first rewards program for kids. The program gives kids points for cards purchased in the company's Major League Baseball line of products. ...
Boston Market Debuts Video Contest
Boston Market knows that its customers' time is very valuable, so, in exchange for a shot at a trip to Hollywood, it is giving them a chance to tell what they would do with an extra hour in a day. ...
Taco Bell Searches for 'El Presidente'
Taco Bell is giving consumers a chance to earn the coveted title of "El Presidente" under a new promotion that gives away 1 million pesos and a trip to the QSR's headquarters on a corporate jet. ...
CitiFinancial Revs Up Mustang for Sweeps Prize
CitiFinancial, Inc. is driving its NASCAR Bush Series sponsorship of the No. 90 Citifinancial Ford with a sweeps that will give one consumer the keys to a 2006 Ford Mustang. ...
State Farm Revs Up Business with Cars
Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney's/Pixar's upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site....
Claritin Sweeps Scores with Soccer Teams
One local soccer team will score a chance to win a private coaching session with a U.S. Men's National Soccer Team member Landon Donovan under a new sweepstakes from Claritin-maker Schering-Plough Corp. ...
Dreyers Concocts Kids' Recipe Contest
Nestlé Ice Cream is running its kids' recipe contest again, dangling a grand-prize trip to its headquarters as "flavorologist" for a day. ...
McDonald's Tulsa Market Goes Mobile
Tulsa-area McDonald's restaurants are launching an interactive promotion targeting cell phone owners with a mobile scavenger hunt and electronic coupon offer. ...
Arby's Fuels Apprentice Tie-in With Sweeps
Arby's is boosting its recent sponsorship of The Apprentice with an online sweepstakes and an interactive Web site tied to its new Chicken Naturals product line. ...
Airlines Loyalty Programs' Mark Silver Anniversary Via Sweeps
Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles. ...
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