Twix Touts Sweeps Via Radio
Twix kicks off summer with an online sweeps through radio spots airing on Westwood One. ...
WNBA Ties Sweeps to New AOL Programming
AOL.com will begin delivering WNBA content through its online channels in a multi-year programming deal that extends a partnership that kicked off six years ago. ...
Morton Salt Pours Out Sweeps
Morton Salt highlights the history of its iconic "Umbrella Girl" with a summer sweepstakes and instant-win game. ...
Wise, Modell's Pitch Baseball Sweeps
Wise Foods is playing ball with Modell's Sporting Goods this month with a "Double Play!" joint promotion. ...
Baskin-Robbins Launches Pink Spoon Tour, Game
Baskin-Robbins' is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes. ...
KFC Gives Kids TV Feature, Prizes in Baseball Promo
Local youth baseball teams have a chance to be featured on ESPN, win cool merchandise and a KFC party thanks to a partnership between the restaurant chain, ESPN and ABC Sports. ...
Sprint Nextel Bows Sweeps for NASCAR Race
Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state's residents a chance to win a trip to the event and receive racing merchandise. ...
Pontiac Renews Apprentice Sponsorship Via $500,000 Charity Promo
Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company's money. ...
Kodak Launches Pirates Promo, Sweeps
Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes. ...
GM Goodwrench Dangles Trucks in Sweeps
GM Goodwrench, the service brand for GM vehicles, has launched a promotion linked to NASCAR designed to build buzz around the 2007 Chevy Avalanche and increase traffic to Chevrolet dealer service departments. ...
Ben & Jerry's Serves up Cone Contest, Sampling
Ben & Jerry's is launching its newest ice cream novelty, The Cone, with a contest that rewards consumers for their good deeds....
Toyota, Lexus Team Up for Monday Night Football Promos
Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include...
Hershey Taps Country Music, Film for Promos
The Hershey Co. this week breaks an on-pack and online sweeps leveraging its title sponsorship of Tim McGraw and Faith Hill’s “Soul2Soul II” tour. ...
Smirnoff Puts New Cocktail Consultant to Work
In March, Smirnoff vodka began searching for an "enthusiastic drinks guru" to delve into the culture of cocktails, report back with his findings and represent the brand. It didn't take long to identify the perfect candidate. ...
Crown Royal to Add Contestant's Name to NASCAR Sponsorship
Crown Royal will put a consumer's name into the official title of a NASCAR race next year, in a contest that marks the first time the name of a major professional sporting event will be awarded to a consumer, Crown Royal said. ...
Mazda Pairs with Google Earth for Sweeps
Mazda North American Operations is out with a new sweepstakes that drives consumers to an online globe to search for the hidden location of on of its cars and a chance to win a vehicle. ...
VH1 Rocks With Metal Music Promos
VH1 is paying homage to everything metal—music that is—this month with a month-long marketing campaign to promote a network TV event dedicated to the rock genre. ...
Land O'Frost Plots Summer Tie-ins
Lunchmeat marketer Land O'Frost heats up its summer promotion calendar with a slate of tie-ins. ...
AT&T to Dump Cingular Name
AT&T Corp. plans to ditch the Cingular Wireless brand name and orange jack logo in favor of the AT&T Wireless name next year, according to news reports. ...
Old Navy Scouts for New Spokesdog
Old Navy begins a series of casting calls this week to find a new spokesdog for its holiday 2006 advertising. ...
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