Live From the Motivation Show: ABC Replaces Marketing with Content
Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way. ...
RadioShack Gets Bang Out of Stones Sponsorship
RadioShack is pumping it up via sponsorship of the Rolling Stones' latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide. ...
Alltel Brings 'My Celebrity Circle' to NFL
Wireless phone provider Alltell is launching an integrated marketing campaign this month to tout its "My Circle" feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers. ...
National Geographic Brings Parks to Grand Central Station
National Geographic Magazine is bringing a bit of nature to New York City's Grand Central Terminal's Vanderbilt Hall as part of a week-long event promoting the magazine's October cover story on parks. ...
Vanity Blends Music With In-Store Sweeps
Fergi is coming to a retail store near you. The pop star (not the Duchess of York) is reaching teens across Vanity stores nationwide under a new promotion that dangles a chance for fans to attend a live concert and to meet and greet the artist after the show. ...
Smirnoff On a Mission for Best Bond Song Remix
Smirnoff is stirring things up with its latest promotion tied to Sony Pictures Entertainment's new James Bond film, Casino Royale, in a contest to find the best remix of the classic James Bond theme song. ...
NBC, Toyota Pair to Draw Teens to Friday Night Lights
NBC has paired up with Toyota to help promote the network's upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes. ...
Football and Beef Jerky Set Stage for Instant-Win Game
Football is the name of the game for beef jerky maker Jack Link, who is out with an instant-win game that pits a jerky-crazed fan against a football player. ...
Crest Sweeps Dangles Trip to Wisteria Lane
Crest is giving people a reason to smile with an on-pack sweeps tied to the second-season DVD release of Desperate Housewives. ...
Kimberly-Clark Puts Estimated $20 Million Toward Diaper Debut
Kimberly-Clark Corp. is launching a new line of super-premium diapers with an estimated $15 million to $20 million ad, promotion and direct-mail campaign that leverages its exclusive tie-in with Walt Disney Co. ...
Consumers to Design Scion Showroom
Ready. Set. Draw. Scion is urging consumers to get their creative skills in gear for a competition that lets them create a design for a Scion dealership showroom for a chance to win a cash prize and have the concept possibly brought to life at dealerships nationwide. ...
Live from RoadShow Hollywood: EA Teams With Mazda for Video Game Ads, Sweeps
Electronic Arts is teaming up with Mazda to promote the automaker's latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game. ...
Energizer Plays Music Online, In-Pack
Energizer Co. is giving the Energizer Bunny a new backbeat with "Studio AA," a promotion platform for in-pack and online music offers. ...
ABC Cooks Up 'Desperate' Recipe Contest
ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show. ...
Bank of America Cashes in on NASCAR Sponsorship
Bank of America is cashing in on its sponsorship of the inaugural Bank of America 500 NASCAR race with a promo that lets fans jockey for the chance to say four words to be broadcast round the nation—Gentlemen, Start Your Engines! ...
Doritos Invites Consumer Ads for Super Bowl
Frito-Lay is putting at least some of its Super Bowl advertising in consumers' hands this year. ...
Ford Let's Consumers 'Race' NASCAR
Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes. ...
Taco Bell Names El Presidente
Taco Bell has dubbed a Florida man as its El Presidente, giving one consumer $93,000 in sweepstakes winnings and a chance to tour its company headquarters. ...
Students to Create Super Bowl Ad for Chevy
College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year's Super Bowl thanks to a new Chevrolet promotion. ...
Denny's Drives Sales with 49 Million Scratch-Off Cards
Denny's is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers. ...
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