Ocean Spray Takes Craisins Courtside
Ocean Spray is sweetening up the Women's National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport. ...
NBA Star Plays in Powerade Loyalty Program
National Basketball Association superstar LeBron James is serving up points at the center of Powerade's new loyalty program called Powerade Athletic Club. ...
Jeep Sends Consumers Digging for Keys
One consumer will dig their way to a new Jeep in a regional promotion that sends participants on a treasure hunt to scour the sands of a San Diego, CA, beach to find the keys to the vehicle. ...
Shell Pumps $30 Million into Summer Marketing Campaign
Consumers who take to the road this summer may be in for some free gasoline thanks to a $30 million marketing campaign launched by Shell Oil Products U.S. The campaign, which is aimed at driving traffic to Shell gas stations, includes a sweeps, P-O-P materials and ads that appear across several channels. ...
AOL's Online Film Competition Targets Hispanics
AOL Latino, with sponsor Mercury Mariner, is giving Hispanic filmmakers the opportunity to showcase their short films to millions of consumers online as part of El Festival De Cine Corto. ...
Honda Partners with House of Blues
American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events. ...
ConAgra Stages Hot Dog Vendor Shout-Out
ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors. ...
Pirates Brings M&M's, Volvo On Board
Masterfoods USA's M&M's brand is putting all hands on deck with an integrated marketing campaign built around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes. ...
AA Scrambles to Unleash Promos at NBA Finals
When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline's marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity? ...
Philips Norelco Dangles Rebates for Father's Day
Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father's Day. ...
Suave, Dollar General Set Scholarship Contest
Unilever's Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships. ...
Purple Brain Touts Yahoo Site
Passersby are doing double takes at the world's biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo's latest promotion. ...
Lengthy Research Leads Disney to Global 'Dreams' Theme
Disney Parks, which last week said that it was integrating the marketing of its entire portfolio of parks and resorts worldwide under one theme, spent many months conducting the consumer research that lead to the change, one of its largest undertakings ever. ...
PowerBar Launches Sweeps with Lance Armstrong
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars. ...
Consumers Vote for Oreo Idol
Kraft Foods is reprising its Oreo & Milk Jingle Contest for a second year, but this time, consumers pick the winner. ...
In Major Move, Disney Integrates Global Marketing
Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme. ...
CoolBrands, Godiva Will Always Have Paris
New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower. ...
Hampton Campaign Turns Consumers Into Bed Heads
Hampton hotels are giving new meaning to the term "bed head" as part of a new campaign and mobile marketing tour designed to promote its new bedding package. ...
Panasonic's Bunny Neuter Promo Jabs Energizer
Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor. ...
Fujifilm Clicks on Summer Game
Fujifilm USA is running a summer game with a slate of travel prizes in an effort to boost digital printing and sampling of its new QuickSnap 1000 disposable camera. ...
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