Kraft Partners with Meal-Assembly Chain
Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design. ...
My Coke Rewards Tackles Complaints
Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program. ...
Nicktoons Networks Rolls With Mobile Tour
Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival. ...
OLN Races to Tour de France with Sweeps
To boost ratings for its broadcast of the Tour de France cycling competition, the Outdoor Life Network (OLN) has launched a sweepstakes that dangles a trip to France and racing bikes as prizes. ...
State Farm Backs Idol Tour With Texting Sweeps
State Farm is activating its sponsorship of this summer's American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers. ...
Volvo Drives Pirates Promo to Dealerships
Volvo Cars of North America hopes to drive traffic to its dealerships via a sweepstakes launched today tied to Walt Disney's summer blockbuster Pirates of the Caribbean: Dead Man's Chest. ...
Bartenders Mix Seagram's New Cooler to Win a Trip to Tahiti
Seagram's is after New York bartenders to create their own tropical sensations using the newest flavor in the Seagram's Coolers Escapes line, Tahitian Sunset. ...
McDonald's Unlocks Pirates Booty for Happy Meals
McDonald's has mapped out a summer of premium treasure tied to Disney's Pirates of the Caribbean: Dead Man's Chest, with Happy Meal toys inspired by the film. ...
Mudd Targets Teens With Call to Action
Jeans brand Mudd is rolling out a new back-to-school campaign that uses a backdrop of real-life girls and their charitable causes to target other teens. ...
Steve & Barry's Inks Partnership with Universal Movie
Casual apparel chain Steve's & Barry's University Sportswear has launched a new marketing campaign built around Universal Pictures' upcoming release of You, Me and Dupree. The program dangles an in-store sweepstakes that will send the grand-prize winner on a trip to Hollywood. ...
Hooters Bikini Contest Draws Anger from Politicians
The Hooters Restaurant chain, best known for waitresses who serve piles of buffalo wings wearing skimpy, tight-fitting uniforms, has found itself in hot water over a Los Angeles bikini contest to raise funds for charity. ...
Chevy Homeruns with All Star Game Promos
Chevrolet is driving into Major League Baseball's (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways. ...
MasterCard Sweeps Promises 500 Free Flights
Playing on the "priceless" fun of spontaneously hopping a plane to a dream destination, MasterCard Worldwide has launched a summer sweepstakes that will award a grand prize of 500 round trip airline tickets to anywhere in the world. ...
Chase Serves Up U.S. Open Tix Via ATMs
Starting this week, financial services giant Chase has turned its ATMs into instant-win machines, as it distributes more than 5,000 free tickets to the U.S. Tennis Open to be held in New York City later this summer. ...
Century 21 Sweeps Finalists Gather in Bid for Homeownership
A Century 21 Real Estate sweepstakes drew 125,000 this past spring and the eight finalists are set to gather next week in a competition for the grand prize. ...
Coldstone Creamery Gets In the Groove with Dance-Off
Coldstone Creamery is shaking things up with a new contest that puts ice cream lovers on the dance floor for a chance to win $15,000. ...
The N Takes Murder Mystery Whistler To The Streets
TV network The N is hitting the streets of New York City next week with a mobile marketing campaign under the guise of a medical examiner's truck to generate excitement over the network's new series Whistler. ...
Sutter Home and HarperCollins Pair Wine with Books
HarperCollins is out with a new story line: curl up on a couch this summer with a lively book and a fruity glass of chardonnay. ...
In Last Hurrah, McDonald's Anchors Pirates Promo
McDonald's is rolling out a mega promotion behind Disney's much anticipated release Pirates of the Caribbean: Dead Man's Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald's 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success. ...
ESA Sues Over Oklahoma Gaming Law
The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma. ...
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