Chrysler to Break Blow Out Marketing Campaign for Sebring
Chrysler has unleashed a major integrated marketing campaign—leveraging tactics from product integrations to sweepstakes to direct mail—to gain a stronghold in the highly competitive mid-size car market. ...
Pepsi, Washington Mutual Back Latin Grammy Awards
Pepsi, Bally Total Fitness and Washington Mutual are among a slate of brands backing the seventh annual Latin Grammy Awards, which will take place for the first time in New York City this year. ...
Chevy Super Bowl Ad Challenge Draws More Than 820 Teams
A Chevy challenge for college students to submit ideas for a TV commercial and have it brought to life and aired during next year's Super Bowl game has drawn registrations from more than 820 student teams from 230 schools across the USA. ...
American Airlines Touts International Service Via Sweeps
American Airlines is launching a host of regional promotions plugging its international service from Chicago's O'Hare International Airport, dangling chances to win free airfare to anywhere in the world. ...
Yahoo Launches First-Ever Talent Show
Yahoo is on the search for some of America's most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show. ...
Hot Wheels Rolls Out Instant-Win Game on 8 Million Packages
Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys "R" Us gifts cards, DVD players and Hot Wheels bicycles. ...
Six Flags Culminates Fright Fest with Xbox 360 Demos, Concert
Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night. ...
4Kids Entertainment Launches Yu-Gi-Oh Card Design Contest
4Kids Entertainment and Yu-Gi-Oh card design company Konami are on the hunt for a new monster and they are calling on Yu-Gi-Oh fans to fulfill the mission. ...
Adult Swim Rolls Out PlayStation Promo
Adult Swim is launching a contest tied to its late night series Robot Chicken dangling the chance for a viewer to be written in to an upcoming episode of the series and win a PlayStation 3 gaming system. ...
McDonald's Boost Monopoly Game Via Microsite, Blog
McDonald's Corp. is putting a new spin on its biggest Monopoly game adding a microsite and blog component to the mix, giving die-hard fans a chance to talk about their quest to find the top prize—$5 million. ...
Adidas Touts '5ive' NBA Players for Sneaker Debuts
Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism. ...
More than 24,000 Sign Up for Ask Dr. Z Sweeps
In just under three weeks, Chrysler's Ask Dr. Z Dream Car Sweepstakes drove more than 24,000 consumers to enter its online promotion, which awarded Chrysler vehicles to nine winners. ...
Disney, Rand McNally Team Up for Family Guide
Walt Disney Parks and Resorts and Rand McNally & Co. have teamed up to launch a co-branded guide and atlas with a sweepstakes overlay dangling a chance to win a Disney vacation. ...
CVS Pays $152,000 for Violating NY Sweeps Settlement
CVS has agreed to pay $152,000 in civil penalties after it violated a previous settlement agreement with New York State related to sweepstakes offers. ...
Kashi Passes Cardboard Challenge
It was a close call, but Kashi Co. head food developer Jeff Grogg can forgo adding cardboard boxes to his diet. ...
HarperCollins, FanLib Launch Online Writing Contest
HarperCollins and social media company FanLib have teamed up to launch an online writing contest that dangles a chance to publish one's work as an e-book. ...
Polaris Chief Challenges Competitor CEOs to ATV Race
Polaris CEO Tom Tiller is challenging his competitors to a duel in a promotion that touts Polaris' all-terrain vehicles as the toughest ATVs on the market. ...
Pepsi and DUB Magazine Throw Online Auto Show
Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes. ...
Warner Bros. Rolls Out Scooby-Doo Halloween Sweeps
Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000. ...
Students Keep Chevys at Hand in Contest
To create buzz among college students for its new Aveo, Chevy is kicking off a competition at universities where students have to stay in continuous contact with the car and persuade their peers to vote for them so they can win the car. ...
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