Pokémon Catches a Ride with Amtrak Promo 

Sep 7, 2006, By Amy Johannes

Pokémon USA is riding high with Amtrak and Viz Media under a new sweepstakes that will send a family of four to the Big Apple to tour the company's headquarters. ...

Levi's Goes to School for Ad Campaign Search 

Sep 6, 2006, By Amy Johannes

Levi's brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search. ...

BIC Plays Poker, Music 

Sep 6, 2006, By Betsy Spethmann

BIC USA is tapping pop culture for two separate promotions targeting different audiences for different products. ...

AT&T Promo Turns Football Fans to Video Producers 

Sep 6, 2006, By Andrew Scott

AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes. ...

Kraft Touts Baskin-Robbins with Kids' Contest 

Sep 5, 2006

Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding. ...

Ameriquest to Give Away Racer's Car 

Aug 31, 2006

It's not your average used car: Ameriquest Mortgage and Roush Racing are giving race fans the chance to win a vehicle that's been previously owned by a NASCAR star. ...

Pond's Says: 'Ask Him Out on a Date to Rome' 

Aug 30, 2006, By Patricia Odell

Pond's says why wait for him to ask you out, it's okay to take a chance and ask him out on a dream date to Rome via its new sweepstakes. ...

Play-Doh Celebrates 50th with Snip-its Promo 

Aug 28, 2006, By Amy Johannes

Play-Doh is sending kids to the barber's chair as part of its 50th birthday celebration with Snip-its salons, which will let young visitors sample its products while they get a new "do." ...

Chicagoans to Melt Ice-Encased Dodge Nitro 

Aug 28, 2006, By Andrew Scott

Chicagoans are in for a meltdown via a campaign from Dodge that will pit two teams against each other to melt away a 2007 Dodge Nitro encased in 30,000 pounds of ice. ...

Summer Push Puts New Elizabeth Arden Fragrance in Teens' Hands 

Aug 23, 2006, By Patricia Odell

Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls. ...

Jeep to Muddy Up Consumers at State Fair 

Aug 23, 2006, By Andrew Scott

Consumers desperately searching through a three-foot-deep pool of slushy, slippery mud to find sticks may drive home a new Jeep. It's the brand's latest stunt to engage consumers and get them digging for a chance to win the grand prize. ...

EBay and Family Circle Kick Off Small Space Design Contest 

Aug 23, 2006

EBay and Family Circle magazine are out with a contest that looks for a resourceful consumer who can redesign a small space using only items purchased on eBay. ...

Nestlé Stages Treasure Quest 

Aug 18, 2006

Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize. ...

Canon’s Maria Mania to Invade Manhattan for U.S. Open 

Aug 17, 2006, By Andrew Scott

Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship....

Chrysler Adds Sweeps to Ask Dr. Z Campaign 

Aug 16, 2006, By Andrew Scott

More than a month after the Chrysler Group kicked into gear its Ask Dr. Z ad campaign to tout the automaker’s American and German engineering roots, Chrysler is out with a sweepstakes dangling nine vehicles as grand prizes to drive dealership visits....

CMT: Mother of First Birth During New Show Gets $50,000 

Aug 16, 2006, By Amy Johannes

Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room....

Volvo Surprises Finalists in Pirates Treasure Hunt 

Aug 14, 2006, By Andrew Scott

The secret is finally out. After a two-month, global treasure hunt, Volvo Cars of North America awarded a 30-year-old Virginia man with a Volvo XC90 SUV as part of its sponsorship of Disney's Pirates of the Caribbean: Dead Man's Chest. The secret location? The Bahamas. ...

Football and BBQ Set the Stage for Jim Beam Promos  

Aug 14, 2006

Jim Beam is readying a sweepstakes and value-add promotion just in time to capitalize on football mania and the waning summer grilling season. ...

Quaker Brings Life to Adventure DVD  

Aug 11, 2006, By Betsy Spethmann

Quaker Oats Co. lends its Life cereal brand to a popular children's book series for its first animated DVD. ...

Scion Goes Wild with Scratch Off Campaign 

Aug 9, 2006, By Andrew Scott