Vanity Blends Music With In-Store Sweeps 

Fergi is coming to a retail store near you. The pop star (not the Duchess of York) is reaching teens across Vanity stores nationwide under a new promotion that dangles a chance for fans to attend a live concert and to meet and greet the artist after the show. ...

Smirnoff On a Mission for Best Bond Song Remix 

Smirnoff is stirring things up with its latest promotion tied to Sony Pictures Entertainment's new James Bond film, Casino Royale, in a contest to find the best remix of the classic James Bond theme song. ...

NBC, Toyota Pair to Draw Teens to Friday Night Lights 

NBC has paired up with Toyota to help promote the network's upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes. ...

Football and Beef Jerky Set Stage for Instant-Win Game 

Football is the name of the game for beef jerky maker Jack Link, who is out with an instant-win game that pits a jerky-crazed fan against a football player. ...

Crest Sweeps Dangles Trip to Wisteria Lane 

Crest is giving people a reason to smile with an on-pack sweeps tied to the second-season DVD release of Desperate Housewives. ...

Kimberly-Clark Puts Estimated $20 Million Toward Diaper Debut 

Kimberly-Clark Corp. is launching a new line of super-premium diapers with an estimated $15 million to $20 million ad, promotion and direct-mail campaign that leverages its exclusive tie-in with Walt Disney Co. ...

Consumers to Design Scion Showroom  

Ready. Set. Draw. Scion is urging consumers to get their creative skills in gear for a competition that lets them create a design for a Scion dealership showroom for a chance to win a cash prize and have the concept possibly brought to life at dealerships nationwide. ...

Live from RoadShow Hollywood: EA Teams With Mazda for Video Game Ads, Sweeps 

Electronic Arts is teaming up with Mazda to promote the automaker's latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game. ...

Energizer Plays Music Online, In-Pack 

Energizer Co. is giving the Energizer Bunny a new backbeat with "Studio AA," a promotion platform for in-pack and online music offers. ...

ABC Cooks Up 'Desperate' Recipe Contest 

ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show. ...

Bank of America Cashes in on NASCAR Sponsorship 

Bank of America is cashing in on its sponsorship of the inaugural Bank of America 500 NASCAR race with a promo that lets fans jockey for the chance to say four words to be broadcast round the nation—Gentlemen, Start Your Engines! ...

Doritos Invites Consumer Ads for Super Bowl 

Frito-Lay is putting at least some of its Super Bowl advertising in consumers' hands this year. ...

Ford Let's Consumers 'Race' NASCAR 

Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes. ...

Taco Bell Names El Presidente 

Taco Bell has dubbed a Florida man as its El Presidente, giving one consumer $93,000 in sweepstakes winnings and a chance to tour its company headquarters. ...

Students to Create Super Bowl Ad for Chevy 

College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year's Super Bowl thanks to a new Chevrolet promotion. ...

Denny's Drives Sales with 49 Million Scratch-Off Cards 

Denny's is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers. ...

GMC Tackles Monday Night Football with 16 Truck Giveaway 

GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes. ...

Canon Frames NFL's Archie Manning for Photo Contest 

Canon USA, Inc. has tapped former NFL quarterback Archie Manning and sent an e-mail blast to more than 2 million Canon loyalists as part of a campaign that dangles a trip for four to next year's Super Bowl as a grand prize. ...

Home Depot Touts In-store Expo, MasterCard Sweeps  

The Home Depot is putting on a show this month with a cast of diverse brands. ...

Pennsylvania Man Wins Anheuser-Busch Trip to Oktoberfest 

Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world's most popular destinations for beer lovers—the Oktoberfest in Munich, Germany. ...

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