Southwest Airlines Lets Consumers Make Ads
Southwest Airlines is tapping into the buzz over the popularity of consumer-generated Super Bowl spots with a contest inviting customers to create an ad for the company....
Army Giveaway Tell Kids: Stay in School
The U.S. Army is looking for a few runny noses....
Doritos Gives Contest Winners Extra Airtime
Frito-Lay has crowned five winners from the Super Bowl, all of them finalists in its Doritos ad contest. ...
Happy Super Bowl Ending for Snickers
Masterfoods is keeping fans snickering over its own Super Bowl spot....
Pizza Hut Expands Super Bowl Promo Via Mobile Promo
Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes....
Pizza Hut Puts Hidden Codes on Super Sunday Ads
Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes....
Ikea Hops into Bed-making Contest
Did you make your bed this morning? That could be worth $5,000....
Upper Deck Drafts No. 23 for Basketball Card Contest
The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck. ...
AmeriSuites Incents Customers Via Movies, Sweeps
AmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies....
Dr Pepper Sends Consumers on Hunt for $1 Million Gold Coin
Dr Pepper is out with a treasure hunt that sends people across the U.S. on a search for 23 hidden gold coins worth a collective $1.7 million....
Kimberly-Clark, The View Team for Room Makeover Sweeps
Kimberly Clark and daytime talk show The View are out with a sweepstakes awarding free room makeovers worth $25,000 each....
Ace Hardware Offers Store Ownership in Contest
Ace Hardware is out with a national contest that offers entrepreneurs the opportunity to compete to win their own store, valued at $1 million....
Sprint Ties with 24 Via Mobile Content
Sprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads....
Alka-Seltzer Tackles Tailgating Heartburn
Alka-Seltzer is serving up a radio and online campaign starring ESPN Radio host Mike Golic timed to the NFL Playoffs....
Evan Williams Bourbon Ties Sweeps to Fishing Sponsorship
Evan Williams Bourbon is boosting its sponsorship of professional bass angler Jason Quinn with a spring sweeps offering a fishing trip for two....
MTV and Maybelline Launch Education Contest
MTV and Maybelline New York have launched a program that will award a $25,000 scholarship to a female student that best embodies the theme of empowerment through education....
Nestlé Sweeps Sends Winners to American Idol Finale
Nestlé is making things extra sweet for American Idol fans offering a chance to go to the finale this spring as part of a new sweepstakes....
Pond's TV Sponsorship Brings Product Placement, Contests
Pond’s, the anti-aging skin care line, has signed a deal to become the presenting sponsor of a six-hour television event, The Starter Wife....
Pepsi To Give Away $100,000 Diamond-Studded Soda Can
Pepsi upped the ante yesterday, adding a watch-and-win contest offering a jewel-encrusted Pepsi can and other prizes to its already lucrative National Football League Sponsorship....
Febreze Goes on the Road to Find a Fresh Face for a TV Spot
Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot....
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