Teletubbies Invade New York Via Tour, Pop-Up Store
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults. ...
Ace Hardware Names Winner of Win-A-Store Contest
Amid much fanfare, Ace Hardware yesterday named the winner of its national contest that awarded one person ownership of one of its stores, a prize valued a $1 million....
Edy’s Promotes American Idol-Themed Ice Cream with Trip to Finale
Edy’s is out with a sweepstakes tied to its new American Idol flavors....
Hyundai Puts Teams on Hunt to Locate Teammates
Hyundai Motor America is out with a challenge that has groups of teammates attempting to locate each other through a single photo of a collage of the team’s facial features. ...
McDonald's Puts New Faces on Packaging
McDonald's this week will unveil new packaging featuring the faces and passions of everyday people who were selected as part of a global promotion last year. ...
Dairy Queen Kicks off Viral Campaign for FlameThrower Burger
Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates....
Disney Pushes Robinson Movie Via 44 Million Valpak Mailing, Sweeps
Walt Disney Pictures is promoting its latest animated film Meet the Robinsons with a 44-million piece mailing from Valpak and a sweepstakes offering the chance to win a trip to the Disneyland Resort...
Crown Royal Gives Texan Spotlight on NASCAR Racecar
Crown Royal is expanding a promotion tied to NASCAR to give one Texas adult the chance to have his or her name incorporated into the paint scheme of a racecar during a spring race....
Electronic Arts Kicks off Online Music Competition
Electronic Arts is out with an online contest that gets gamers singing for a chance to record a tune on a future The Sims 2 video game, the latest in The Sims franchise....
Hostess Revs Race Divas for On-Pack Game
Hostess is taking another spin around the track with the ladies...
Marriott Builds Loyalty Via Instant-Win Game, Sweeps
Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site....
Canon Sweeps and Giveaways as Part of Tennis Tourney Sponsorship
Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March....
Arby's Offers Trip to Country Music Awards
Arby's is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards....
Crown Royal Puts Contest Winner’s Name in NASCAR Title
A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion....
Matzo Maker Hides Winning Codes for Passover
The maker of Manischewitz Matzo, is putting instant-win codes that could be worth $1,000 inside boxes of matzo for Passover Seder....
Pringles, Tanger Taps American Idol Promos
Procter & Gamble is giving its Pringles brand a starring role with the hit show American Idol....
Pyrex Cooks Up Sweeps with Chef Giada De Laurentiis
Pyrex cookware is getting ready to throw a party. The World Kitchen brand has signed its first-ever endorsement deal, tapping Food Network chef Giada De Laurentiis for ads, a gift-with-purchase offer and a sweepstakes. ...
Hershey, Kraft Ready S’mores Tour
Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer. ...
Wrigley Sweepstakes Lauds Ripken’s Induction
Wrigley is proving to be more than your average Cal Ripken, Jr. fan....
Pizza Hut Searches for Spokesperson Via Video Contest
Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest. ...
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