Ice Cream and Flower Brands Pair for Ultimate Birthday Party
In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps. ...
Johnny Rockets Expands Music Campaign
Restaurant chain Johnny Rockets is building off its musical roots with a new campaign meant to revive music fans' love of rock n' roll classics via online playlists, giveaway and contests. ...
Coke, Adidas, KFC and Others Pair with NBA Europe Live
The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league's European exhibition games. ...
I'M Wines Builds Sales with Search for Diamonds
I'M Wines of Napa Valley has hidden four symbols of a diamond on the corks of its vintages in an effort to build sales and brand exposure. ...
Hannity, GM Sweeps Draws Fire
A GM sweepstakes that has garnered 45,000 entries so far has come under fire for its ties to syndicated radio talk show host Sean Hannity. ...
Coors Signs Sponsorship Deal with New Orleans Saints
Coors Brewing Co. has once again expanded its involvement with the National Football League by signing a two-year sponsorship deal with The New Orleans Saints as the team returns to the The Big Easy for its first football season since Hurricane Katrina. ...
Cotton Inc. Launches Dirty Laundry Tour
Cotton Inc. is giving college students a chance to turn in their denim for a good cause. ...
McDonald's Dangles $5 Million in Latest Monopoly Promotion
McDonald's Corp. today is launching its biggest Monopoly game to date, dangling its first-ever $5 million grand prize and a host of other prizes from sponsors Best Buy and American Express. ...
Shell Fills Up on Promos to Rebrand Stations
There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes. ...
Babies "R" Us Readies New Year's Sweeps
Toys "R" Us' baby banner is signing up expectant moms for a New Year's sweepstakes dangling a $25,000 grand prize. ...
Buena Vista Boosts Tune-In Via 45 Million Valpak Mailings, Sweeps
Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000. ...
Kohl's, Sara Lee Team Up for Flushed Away AOL Game
Kohl's and packaged goods company Sara Lee are teaming up to launch an online game around the upcoming animated film Flushed Away on AOL. ...
Consumers 'Hold On' to Win Chevy Endurance Contest
At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it. ...
Pity the Roaches: Six Flags Dare Bugs PETA
Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it. ...
Butterfinger Points Out Video Contest
Nestlé USA taps YouTube for a Butterfinger contest dangling a grand-prize Ultimate Mobile Movie Studio package. ...
Campbell Soup, Super Suppers Dish Up Sweeps
Campbell Soup Co. stars in an October sweepstakes with meal-assembly service Super Suppers. ...
Live From the Motivation Show: ABC Replaces Marketing with Content
Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way. ...
RadioShack Gets Bang Out of Stones Sponsorship
RadioShack is pumping it up via sponsorship of the Rolling Stones' latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide. ...
Alltel Brings 'My Celebrity Circle' to NFL
Wireless phone provider Alltell is launching an integrated marketing campaign this month to tout its "My Circle" feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers. ...
National Geographic Brings Parks to Grand Central Station
National Geographic Magazine is bringing a bit of nature to New York City's Grand Central Terminal's Vanderbilt Hall as part of a week-long event promoting the magazine's October cover story on parks. ...
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