Live from the PMA: Nancy Drew Film Gets Mystery Marketing Push
Warner Bros. has begun planting clues for two promotions behind its summer film Nancy Drew. ...
Soft Scrub Launches Webisode from Apprentice Tie-In
The Dial Corp. is letting consumers create an ending to a Webisode it created during its task sponsorship on The Apprentice: Los Angeles....
Care Bears Celebrates 25 Years with Dodge Giveaway
American Greetings Care Bears brand is celebrating its Silver Anniversary with a sweepstakes offering the chance to win a new car....
Wish-Bone Serves Up Fashion Show Again
Wish-Bone brings new meaning to salad “dressing.”...
Volvo Hypes 2007 Pirates Treasure Hunt
Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World's End....
Southwest Names Winner in Consumer-Generated Ad Contest
After reviewing dozens of entries, Southwest Airlines has named a winner in its national consumer-generated ad contest. ...
Teletubbies Invade New York Via Tour, Pop-Up Store
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults. ...
Ace Hardware Names Winner of Win-A-Store Contest
Amid much fanfare, Ace Hardware yesterday named the winner of its national contest that awarded one person ownership of one of its stores, a prize valued a $1 million....
Edy’s Promotes American Idol-Themed Ice Cream with Trip to Finale
Edy’s is out with a sweepstakes tied to its new American Idol flavors....
Hyundai Puts Teams on Hunt to Locate Teammates
Hyundai Motor America is out with a challenge that has groups of teammates attempting to locate each other through a single photo of a collage of the team’s facial features. ...
McDonald's Puts New Faces on Packaging
McDonald's this week will unveil new packaging featuring the faces and passions of everyday people who were selected as part of a global promotion last year. ...
Dairy Queen Kicks off Viral Campaign for FlameThrower Burger
Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates....
Disney Pushes Robinson Movie Via 44 Million Valpak Mailing, Sweeps
Walt Disney Pictures is promoting its latest animated film Meet the Robinsons with a 44-million piece mailing from Valpak and a sweepstakes offering the chance to win a trip to the Disneyland Resort...
Crown Royal Gives Texan Spotlight on NASCAR Racecar
Crown Royal is expanding a promotion tied to NASCAR to give one Texas adult the chance to have his or her name incorporated into the paint scheme of a racecar during a spring race....
Electronic Arts Kicks off Online Music Competition
Electronic Arts is out with an online contest that gets gamers singing for a chance to record a tune on a future The Sims 2 video game, the latest in The Sims franchise....
Hostess Revs Race Divas for On-Pack Game
Hostess is taking another spin around the track with the ladies...
Marriott Builds Loyalty Via Instant-Win Game, Sweeps
Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site....
Canon Sweeps and Giveaways as Part of Tennis Tourney Sponsorship
Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March....
Arby's Offers Trip to Country Music Awards
Arby's is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards....
Crown Royal Puts Contest Winner’s Name in NASCAR Title
A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion....
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