Promo Sourcebook

Starz Salutes Spider-Man 3 Via Sweeps, Marathon 

Movie network Starz Entertainment is celebrating the upcoming release of Columbia Pictures’ “Spider-Man 3” with exclusive content and a sweepstakes offering the chance to win a 40-inch TV....

Milk Makers Scout Student Bodies 

The Milk Mustache folks are looking below the lips with a school-based contest to find the healthiest “student bodies.”...

Elizabeth Arden Promotes New Britney Scent with Contest 

Elizabeth Arden is supporting the launch of Britney Spear’s most recent fragrance with a contest....

AOL to Link Dollar Bills to Online Game 

AOL is planning to debut an online game next year that will let players compete for a chance to turn dollar bills into $1 million....

Crowne Plaza Tees Off with PGA Sponsorship, Sweeps 

Crowne Plaza Hotels & Resorts is giving golf fans the chance to play like a pro....

Marvel Sweeps Offers Walk-On Movie Role 

Marvel Entertainment is giving consumers a new reason to go to the movies. The company's has launched a sweepstakes awarding a grand-prize of a walk-on role in an upcoming Marvel movie. ...

Citizens Banks' NASCAR Tie Drives Checking Account Biz 

Citizens Bank is out with a sweepstakes to encourage people to open a checking account. The promotion ties to the bank’s sponsorship of a NASCAR race, titled the NASCAR Nextel Cup Series Citizens Bank 400 race, on June 17. ...

Disney Enhances DVD Rewards Program with Movie Tie-in 

Buena Visa Worldwide Home Entertainment has added a new incentive to its Disney Movie Rewards program....

Microsoft Launches Xbox TV Series Contest 

Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest. ...

AOL Offers Shrek The Third Online Game, Sweeps 

AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third...

Renuzit Extends Apprentice Tie with Contest 

The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand. ...

Heinz Serves Up Ad Contest 

Heinz Ketchup is getting consumer fingerprints all over its advertising. H.J. Heinz Co. broke an ad contest yesterday for its flagship brand, inviting consumers to submit videos for its Top This TV Challenge ...

Turbo Tax Rap Contest Draws Hundreds of Videos 

A Brooklyn, NY, man is giving taxes a good rap for a nice prize....

Mother’s Day Contest Kicks Off at Gather.com 

Gather.com has tied with a host of top brands in a writing competition to celebrate Mother’s Day....

Consumers Pick Kettle Chips Flavor 

Kettle Foods will bow Island Jerk potato chips this summer because consumers said so....

Got Milk? Now Get the Glass 

The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk....

Move Partners with Kia to Award a New Car 

Moving company Move, Inc. has partnered with Kia Motors America in a sweeps that offers a new car....

Passion Fragrance Teams with Daytime Soap 

Elizabeth Taylor's Passion fragrance is giving daytime soap opera fans a taste of a star's life with an online sweepstakes offering a walk-on role on NBC's Passions show....

AVP Draws New Sponsor After $37MM Bid 

Professional volleyball has drawn some big fans in the past two weeks: a brand sponsor, and new owners....

Heinz Puts Kids’ Art on 200 Million Ketchup Packs 

H.J. Heinz Co. is giving 12 kids their 15 minutes of fame in school cafeterias this spring....

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