Nickelodeon, Pringles, Others Get in the Game with Nintendo Wii
Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action. ...
ABC Hypes Up Day Break Via Marketing Campaign
ABC has launched a campaign, giving potential viewers the chance to experience its new drama Day Break via an online game. ...
Hewlett-Packard Piggybacks on Disney Promo
Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes. ...
Car and Driver Launches Contest to Deliver Readers
Car and Driver magazine is looking for readers. And to build some interest in its 2007 10Best Cars listing, the magazine is giving two readers the chance to drive away in one of the cars on the list. ...
Tequila Rose Sweeps Give Houston Winner Purple Motorcycle
A Tequila Rose sweeps tied to the launch of two products drew thousands of entrants and the winner of a custom-made motorcycle. ...
Visa Sweeps Promises $100K Shopping Spree to 10 Winners
This holiday, Visa is introducing Scrooge to its "Chief Shopping Officer" as it gears up to give away a $1 million to 10 of its card holders. ...
Hardee's Pushes Thickburger Campaign Via Sweeps
Hardee's is out with a new Thickburger campaign that targets hungry young guys; it dangles a sweepstakes chance to win one of six Harley-Davidson motorcycles. ...
Disney Lures Moviegoers with 45 Million Valpak Mailings, Sweeps
Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion. ...
Circuit City Gets the Big Picture Via Sweeps
Thanks to Circuit City, in 24 homes this year, the Thanksgiving Day football games will be a really big show: the electronics retailer is giving away a big screen home theater package each day through Nov. 28 under its 24 Days 24 Plasmas sweepstakes. ...
Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs
Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs. ...
Hasbro Brands 9 Million Little Caesars Boxes for Holiday Promo
Little Caesars has teamed up with Hasbro to launch a holiday promotion that touts some of the toymaker's board games on pizza box tops and dangles an online sweepstakes for a chance to win a beach trip and other prizes. ...
NFL Challenges Fans to Dream Up Super Bowl Ad
In the vein of American Idol auditions, the National Football League (NFL) is giving fans the opportunity to pitch their idea for a NFL Super Bowl commercial via screening events, with the possibility of having the winning concept developed into a commercial to air during next year's game. ...
P&G Relaunches Eukanuba
Procter & Gamble's Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme "Feed the Breed." ...
Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film
Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums. ...
Campbell's Partners with Whirlpool, Others for Holiday Promo
Campbell's Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French's. ...
Nissan Partners with Yahoo for Music, Launches Multiple Promos
Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music. ...
Chrysler to Break Blow Out Marketing Campaign for Sebring
Chrysler has unleashed a major integrated marketing campaign—leveraging tactics from product integrations to sweepstakes to direct mail—to gain a stronghold in the highly competitive mid-size car market. ...
Pepsi, Washington Mutual Back Latin Grammy Awards
Pepsi, Bally Total Fitness and Washington Mutual are among a slate of brands backing the seventh annual Latin Grammy Awards, which will take place for the first time in New York City this year. ...
Chevy Super Bowl Ad Challenge Draws More Than 820 Teams
A Chevy challenge for college students to submit ideas for a TV commercial and have it brought to life and aired during next year's Super Bowl game has drawn registrations from more than 820 student teams from 230 schools across the USA. ...
American Airlines Touts International Service Via Sweeps
American Airlines is launching a host of regional promotions plugging its international service from Chicago's O'Hare International Airport, dangling chances to win free airfare to anywhere in the world. ...
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