Consumers Pick Kettle Chips Flavor
Kettle Foods will bow Island Jerk potato chips this summer because consumers said so....
Got Milk? Now Get the Glass
The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk....
Move Partners with Kia to Award a New Car
Moving company Move, Inc. has partnered with Kia Motors America in a sweeps that offers a new car....
Passion Fragrance Teams with Daytime Soap
Elizabeth Taylor's Passion fragrance is giving daytime soap opera fans a taste of a star's life with an online sweepstakes offering a walk-on role on NBC's Passions show....
AVP Draws New Sponsor After $37MM Bid
Professional volleyball has drawn some big fans in the past two weeks: a brand sponsor, and new owners....
Heinz Puts Kids’ Art on 200 Million Ketchup Packs
H.J. Heinz Co. is giving 12 kids their 15 minutes of fame in school cafeterias this spring....
Denny's Targets College Kids with Late-Night Campaign
Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service. ...
XM, MLB Team for Marketing Promo
XM Radio is teaming up with Major League Baseball to let fans send personalized messages from some of baseball’s greatest players to plug the upcoming season....
Unilever Hypes NASCAR via Blog
Unilever has launched a corporate blog starring its NASCAR team, the Ultimate Chargers, and nine “ultimate” Unilever brands....
Pepsi Sweeps Lets Consumer Design 500 Million Cans
Pepsi is getting consumers' creative juices flowing with an online contest that asks people to design a new look for its cans....
Mrs. Fields, iVillage Launch Anniversary Cookie Contest
Mrs. Fields is celebrating 30 years of cookies with an online contest that seeks out the next great cookie and offers the chance to win a dream kitchen....
Oxygen Fields F.A.T. Voting Contest
Cable network Oxygen is out with a contest tied to the upcoming season of Mo'Nique's F.A.T. Chance that lets viewers pick three finalists to send to the show’s final casting call in Los Angeles....
American Airlines Kicks off Million Mile Giveaway
American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles....
Scholastic, Target Rev Summer Reading
Scholastic and Target Stores are ramping up a summer reading program that rewards kids and engages teachers and parents....
HBO Hypes Final Sopranos Episodes with Online Sweepstakes
HBO is paying homage to the final episodes of The Sopranos with an online game and sweepstakes that lets fans take a whack at their favorite characters. ...
Spalding Tips Mobile Marketing Push
Spalding is into a new game. The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans. ...
Roto Rooter’s High-End Toilet Brings in 290,000 Sweeps Entries
With only a few days left, Roto-Rooter has brought in 290,000 entries in a sweepstakes that gives away a toilet....
Doritos, at it Again, Gives Control to Consumers
Doritos has put creative control once again into the hands of its consumers....
Movie Gallery Launches World Series Sweepstakes
Movie Gallery and Major League Baseball Properties have teamed up in a promotion to will send fans to the game four of the 2007 World Series....
Macy's Targets College Crowd with Design Contest
Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women. ...
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