Listerine Teams with Denise Austin for Online SweepsJohnson & Johnson Healthcare Products Division has teamed up with fitness guru Denise Austin to launch a sweepstakes for Listerine, offering the chance to win a posh trip to the Canyon Ranch Health Resort.... Wise Rolls Out Design-a-Doodle ContestBy: By Amy Johannes Wise Foods is out with an interactive contest and sweepstakes that lets snack lovers design a Cheez Doodle character for a chance to win a trip to Florida, among other prizes.... Wyndham Boosts Rewards Program with New Name, SweepsBy: By Amy Johannes Wyndham Worldwide has updated its guest loyalty program with a new name to better reflect its global offerings.... Meijer Stores to Boost Licensed Jeep Products via SweepstakesBy: By Amy Johannes Jeep Consumer Products is teaming up with Meijer to run an in-store promotion and sweepstakes to promote its new licensed camping equipment... Hilton Auctions A Trip to the Tony AwardsBy: By Richard Tedesco Members of Hilton’s HHonors loyalty program had an opportunity to spend their points in an auction to win a trip to the Tony Awards in New York City and designate a charity to receive the money from the winning bid... Vlasic Searches for Stork BabyBy: By Amy Johannes Vlasic Pickles is on the hunt for newly born May babies to crown one infant as the official Vlasic Stork Baby of 2008... Kraft, Kennedy Space Center Sweeps Garners 256,000 Entries So FarBy: By Amy Johannes Kraft Foods is concluding a two-month-long on-pack promotion with the Kennedy Space Center Visitor Complex and its Macaroni & Cheese brand offering the chance to win a space adventure.... Hyatt Resorts Pushes Online Planning Tool Via SweepsBy: By Amy Johannes Hyatt Resorts is promoting its new online planning tool and Web site with a sweepstakes offering the chance to win Hyatt gift cards... Barnes & Noble Pushes Quamut.com site with Guerrilla, SweepsBy: By Amy Johannes Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.... Burger King Promotes “Indy” Movie with Scratch-Off Game, BurgerBy: By Amy Johannes Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger.... Arby’s Launches Search for Commercial StarBy: By Amy Johannes Arby’s is on the hunt for a loyal customer to star in one of its TV commercials.... Best Western Celebrates Loyalty with Anniversary Contest, SweepsBy: By Amy Johannes Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000... Pizza Hut Pushes Ultimate Grill Pizza with SweepsPizza Hut is promoting its latest item, the Ultimate Grill Pizza, with a sweepstakes and instant-win game that awards gas barbeque grills as daily prizes... Cotton Inc. Rolls Out 'Natural’ Campaign in MallsBy: By Amy Johannes Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric... Alltel Celebrates “My Circle” Anniversary with Reunion SweepModern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to... Carvel Sets Fudgie the Whale to Mobile MarketingBy: By Brian Quinton Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon ... Kraft Oreo Racing League Challenge Nets 500,000 Entries So FarBy: By Amy Johannes Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition... Hostess Launches Instant-Win Game Tied to BaseballBy: By Amy Johannes Hostess is out with an instant-win game tied to one of America’s favorite sport—baseball.... Electronics Makers Offer Analog TV MakeoverBy: By Brian Quinton Return with us now to those thrilling days of yesteryear, when “The Lone Ranger,” Sid Caesar and all your other TV favorites came in over the air and via an antenna. ... 7-Eleven Pushes Slurpee with Video Game PromoBy: By Amy Johannes 7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game... |
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