Denny’s Fights the Stay-cation with Resort Sweepstakes
To counter an economy that has lots of its customer base vacationing in the backyard this year, casual chain Denny’s will give away 42 Caribbean vacations in a contest that ties store visits to an online instant-win game...
American Airlines Runs Contest to Build Hispanic Loyalty
American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program...
Facebook Action Will Pick Winner of HBO’s “Pimp Ray” Ad Contest
To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network...
Nike Contest Will Award Local Sports Grants
The retail division at shoemaker Nike is offering a community-improvement grant program aimed at finding and rewarding school and neighborhood groups that use sports involvement to help young people...
Coca-Cola and Albertsons to Give Away Dream Home
The Coca-Cola Co. has launched the “California Dream Home Giveaway” sweepstakes in partnership with Albertsons...
What in the World Is in Jones Jumble?
Jones Soda—the people who brought you Fufu Berry soda and the much-coveted Thanksgiving Dinner four-pack with flavors like Mashed Potatoes and Gravy...
Six Flags Pairs with MGM on Talent Search Run-Up to “Fame”
The Six Flags network of amusement parks will be the exclusive host for the “Fame national Talent Search,” a multi-city entertainment contest intended to promote the September release...
Papa John's Ties Virtual Game to Founder's Pizza Deliveries
Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers...
Lea & Perrins Brand Manager: Q&A
Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned...
America Votes for its Favorite Simpsons Stamp
In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character...
Great American Cookies Offers Dad a Room of his Own
Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward...
Kris Wine Uses a Sweepstakes to Launch a U.S. Marketing Campaign
Kris, a Pinot Grigio handcrafted in Italy, is making a move to build its brand across the U.S. by launching its first marketing campaign...
Disney Promotes Pixar’s “Up” with Travel Sweeps
Disney’s new Pixar release “Up”, set to open May 29, is about an old man who goes adventuring around the globe in a flying house...
Kodak Online Golf League Ties to PGA Tour
Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014...
Hershey Game Offers Sleepover at the Smithsonian
The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22...
Author Wins Cheerios Contest, Book Tucked in 1.5 Million Packages
A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios...
1-800-Flowers.com Contest Shows Mom the Love
Mothers Day is coming, and online florist and gift purveyor 1-800-Flowers.com wants to give all mothers the recognition they deserve—and one of them a family vacation at a Beaches Resort getaway to the Caribbean...
Scholastic Wants Kids to Think Big about Their Communities
Publisher Scholastic Media is marking National Volunteer Week this month by launching a new contest linked to its ongoing Clifford the Big Red Dog “Be Big!” promotion...
Nestlé and KaBoom Sweepstakes Offers Playgrounds
The makers of Nestlé Crunch have partnered with KaBoom, the national non-profit organization that builds community playgrounds, in a new sweepstakes...
Dollar General, Pepsi Launch Buy and Play Sweepstakes
A sweepstakes tied to the Indy 500 is the hook to get people into Dollar General stores and to buy Frito-Lay products and AMP Energy drinks...
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