New PepsiCo Brand Promo Focuses on Cagefighting
PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber....
Dairy Queen Online Games Promotes New Value Menu
A new online game at the Dairy Queen Web site is an effort to advertise the company’s new Sweet Deals permanent value menu....
‘Watchmen’ Fans Get Coffee and a Chance at Tickets
The long-awaited “Watchmen” movie opening nationwide March 5, has its share of the standard merchandising, including gimme caps, jackets and T-shirts decked with the film’s trademark blood-spattered smiley face. ...
Boston Pizza Runs March Madness Cash Contest
Boston’s The Gourmet Pizza is presenting a cash challenge for college roundball fans disposed to indulge in NCAA Men’s Basketball Tournament pools for a grand prize of $50,000....
Tim Hortons Brings Back ‘Roll Up’ Promo
Tim Hortons is back with its Roll Up The Rim To Win promotion offering the chance to win more than 31 million prizes, including 2009 Toyota Venzas....
Dairy Queen Swaps Gift Cards for Blogger Posts
Dairy Queen International is serving up a brand new item: a blog for company employees to post threads and spread the word about its new value menu items and promotions....
CBS Sweeps Offers Unique Prize: a Colon Exam
It’s not exactly “Who Wants to Get a Colonoscopy?” but CBS Cares, the public-service division of the CBS Marketing Group, is promoting colon cancer awareness with a sweepstakes that will fly one lucky winner to New York for a three-night hotel stay and a stem-to-stern screening for the disease....
Del Monte Reveals New Milk-Bone Spokesdog
Del-Monte Food’s Milk-Bone has named its first spokesdog in an online contest to celebrate the brand’s 100th anniversary....
Quiznos Gives Away 1 Million Sub Sandwiches
Quiznos is giving away 1 million sub sandwiches in the form of printable online coupons. ...
Citi Rolls out Gift Card Design Contest
Citi has launched a gift card design contest....
New Veal Campaign Offers a Year of Groceries
A new online, retail and TV campaign designed to get consumers to cook more veal at will award one winner with free groceries for a year....
North Face, Polartec Hunt for Eco Champions
Outdoor apparel maker The North Face and textile manufacturer Polartec are teaming up for a contest that will reward one person’s passion for environmental causes with a $1,000 shopping spree and a $15,000 donation to the green cause of their choice...
Reese's Instant-Win Prizes Add up to $2.5 Million in Cash
The Hershey Co. is launching an on-pack, instant-win promotion around its Reese’s brand, which offers $2.5 million in cash prizes....
Boston Market Offers $50,000 in Sweeps
Boston Market is luring customers with new menu options and a sweepstakes, which will award one winner with $50,000....
BK Hoops Tourney Offers Big Cash Prize
Burger King is running its fourth annual “BK B-Ball Battle” offering a $20,000 cash prize for the team that wins the three-on-three national tournament....
Basketball Fanatics Get Shot at Coke Zero Spot
Coke Zero is giving college basketball fans a shot at 30-seconds of fame....
YouTube Singing Contest Focuses on American Flag
The Smithsonian is generating some excitement around its housing of the American flag inspired by the national anthem with its first YouTube singing contest....
David’s Bridal Targets Prom-Going Teens with Contest
David’s Bridal is giving teen girls a chance to design and share their dream prom ensemble through an online contest that offers the chance to win a $5,000 scholarship and other prizes....
Gap Casting Call Gets 326,000 Votes
About 326,000 votes were cast to help Gap choose four new young faces to star in its latest ad campaign. ...
Buzz Haircuts Earn Sweeps Entry for New Butterfinger Buzz Candy
Nestlé USA’s Butterfinger is looking for some brave souls. In this case, that involves a buzz haircut and some temporary spray paint...
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