Huggies Breaks Potty Training Sweeps
Huggies launches a sweepstakes today with an unusual prize: a one-on-one session with a potty training expert...
Starburst to Sponsor Six Flags Concerts
Candy brand Starburst has signed on as title sponsor of a concert series at Six Flags theme parks this summer. ...
Cubs Field Samples, Honor Vets
Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever....
Oscar Mayer “Idol” izes Its Jingle Contest
Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year....
Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns
Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”...
Wendy's Promotes New Frosty with Instant-Win Game
Wendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float....
Circuit City Pulls 100,000 Votes in Firefighter Contest
Circuit City presented a check yesterday to the winner of its Firedog Across America contest, for an unorthodox amount: $141,402....
Unilever Brands Get Hispanic Push
Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu....
Coldwell Banker and Drexel Partner to Sell Homes and Furniture
Coldwell Banker is using a TV spot to promote a sweepstakes tied to its open house month....
Sierra Mist Sponsors YouTube Comedy Contest
Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians....
Wyndham Hotel Launches Wing Eating Contest
Wyndham Hotel Group is staging a chicken wing-eating event to raise awareness around its TripRwards loyalty program....
Staples Picks a Winner in Photo Contest
Staples named a San Francisco man the grand-prize winner of its national photo contest. ...
Pernod Ricard Gets Drinkers Singing with YouTube Contest
Spirits company Pernod Ricard USA is out with a new contest that gets people singing praises about its newest Malibu flavor, Tropical Banana, on YouTube....
Neutrogena Webisodes, Contest Get Women to De-Stress
Neutrogena is giving young women a forum to share tips on how they deal with stress with a Web series and a contest that awards a posh trip to the Bahamas....
Pizza Hut Incents Customers with Movies, Music and Game Discounts
Pizza Hut is rewarding customers with discounts toward movies, music and games as part of an instant-win game designed to drive online purchases...
Yahoo Launches Search for Greenest City
Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest....
Mountain Dew Offers $7 Million in Prizes in DreamWorks Partnership
Mountain Dew launched an under-the-cap promotion yesterday tied to the upcoming film “Transformers” that offers prizes valued at more than $7 million....
USA Network Launches Marketing Blitz for ‘The Starter Wife’ Series
USA Network is out with a host of promotions to hype up its upcoming comedy “The Starter Wife.” ...
Turkey Hill Sweeps Offers Tickets to Phillies’ Games
Turkey Hill Dairy is staying close to home in a partnership with the Philadelphia Phillies....
Cheerwine to Celebrate 90 Years with 90-Year-Olds
On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south....
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