Cheerwine to Celebrate 90 Years with 90-Year-Olds
On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south....
M&M’S Contest Rewards Candy-Only Communication
M&M’S has put a price tag on the silent treatment: $31,000. That’s how much the candy brand will award to the couple that can spend one month communicating only via M&M’s. ...
Hilton Photo Contest Puts Winner on Times Square Billboard
Homewood Suites by Hilton has launched an online contest giving families a chance to star in an electronic billboard in New York City's Times Square. ...
Chrysler to Give Car to Parents of May 6 Newborn
Chrysler is out with a contest that offers a new car to the parents of a child born at exactly 2:03:04 on May 6....
Olde English Tattoos its Cans for Summer Promo
Olde English, the malt liquor brand from Miller Brewing, is tattooing its cans as part of a summer campaign that salutes top tattoo artists....
Huggies Fields Disney Game
Kimberly-Clark is sending 40 families to Walt Disney World with an on-pack game awarding one trip per day....
Subway Promotes Fitness with Push.tv
Subway Restaurants are pushing fitness through a partnership with Push.tv and an online sweepstakes for a chance to win a fitness getaway....
Fiji Water Signs with Pro Beach Volleyball Tour
Fiji, the bottled water brand, has signed a deal to be the official water of the AVP Pro Beach Volleyball Crocs Tour for the 2007 season. ...
Buick Rolls Out Clubhouse Rewards Program
In an effort to boost its competitive edge, Buick is out with a rewards program that gives members exclusive offers and access to one-of-a-kind events....
Hilton Hotels, Discovery Kids Channel Team for Travel Incentives
Hilton Hotels and Discovery Kids Channel are rewarding kids with incentives to make summer travel memorable and fun....
Marketing Drive Wins PROMO Redesign Contest
Marketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car....
Shop.com Uses a Pricing Game to Educate Consumers About its Products
Shop.com is teaching consumers about the products it offers via a virtual game....
Volvo Sends 'Pirates' Fans on Second Worldwide Hunt
Volvo is upping the ante with its tie-in to Walt Disney's highly anticipated movie "Pirates of the Caribbean: At World's End", offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold....
Hershey Backs Paisley Concert Tour with Sweeps
The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”...
Pizza Hut Offers Pizza Giveaway
Pizza Hut is launching a free giveaway today to promote its new hand-tossed style pizza....
JetBlue Celebrates New Service Via Blue Betty Tour
JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty...
A Woman Wins Roto-Rooter’s Tricked Out Toilet
Much to the chagrin of thousands of men who entered Roto-Rooter's sweepstakes offering a tricked out toilet, a woman has claimed the prize....
Nationwide Forms Team to Extend Its PGA Presence
Nationwide has drafted a team of golf rookies to extend its title sponsorship of the PGA’s 2006 Nationwide Tour. ...
Hyatt to Film Webisodes at its Properties Starring Consumers
Hyatt Resorts is promoting several of its destinations through Webisodes it plans to create with help from some everyday families....
Dr Pepper Stages Major Entertainment Event in NYC
Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album....
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