Hearst, Lowe’s Team for Quick & Simple Sweeps
Hearst Magazines and Lowe’s have built a print and online sweepstakes with a different prize pool every week....
Scholastic Sweeps Sends Winner to Harry Potter Launch Party
Once again, Harry Potter mania is underway. And the publisher of the best-selling series, Scholastic, is out with a sweepstakes that will send the winners to the launch event in London...
Hyundai Challenge Ends After 18 Hour Hunt
It took four strangers only 18 hours to locate one another to win a challenge posed by Hyundai....
WE Plugs Bridal Block via 44 Million Valpak Mailings
Women’s network WE tv is building excitement around its new bridal programming block on 44 million Valpak envelopes with a sweepstakes offer for a chance to win a luxury trip to the Dominican Republic...
Dollar General Fuels NASCAR Sweeps
Discount retailer Dollar General is pinning a sweepstakes prize on the outcome of a NASCAR race...
Google Teams with ‘Jeopardy’ Via Sweeps
Google is giving “Jeopardy” fans some extra help in a sweepstakes tied to an online version of the popular game show....
Huggies Breaks Potty Training Sweeps
Huggies launches a sweepstakes today with an unusual prize: a one-on-one session with a potty training expert...
Starburst to Sponsor Six Flags Concerts
Candy brand Starburst has signed on as title sponsor of a concert series at Six Flags theme parks this summer. ...
Cubs Field Samples, Honor Vets
Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever....
Oscar Mayer “Idol” izes Its Jingle Contest
Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year....
Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns
Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”...
Wendy's Promotes New Frosty with Instant-Win Game
Wendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float....
Circuit City Pulls 100,000 Votes in Firefighter Contest
Circuit City presented a check yesterday to the winner of its Firedog Across America contest, for an unorthodox amount: $141,402....
Unilever Brands Get Hispanic Push
Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu....
Coldwell Banker and Drexel Partner to Sell Homes and Furniture
Coldwell Banker is using a TV spot to promote a sweepstakes tied to its open house month....
Sierra Mist Sponsors YouTube Comedy Contest
Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians....
Wyndham Hotel Launches Wing Eating Contest
Wyndham Hotel Group is staging a chicken wing-eating event to raise awareness around its TripRwards loyalty program....
Staples Picks a Winner in Photo Contest
Staples named a San Francisco man the grand-prize winner of its national photo contest. ...
Pernod Ricard Gets Drinkers Singing with YouTube Contest
Spirits company Pernod Ricard USA is out with a new contest that gets people singing praises about its newest Malibu flavor, Tropical Banana, on YouTube....
Neutrogena Webisodes, Contest Get Women to De-Stress
Neutrogena is giving young women a forum to share tips on how they deal with stress with a Web series and a contest that awards a posh trip to the Bahamas....
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