Hearst, Lowe’s Team for Quick & Simple Sweeps 

Hearst Magazines and Lowe’s have built a print and online sweepstakes with a different prize pool every week....

Scholastic Sweeps Sends Winner to Harry Potter Launch Party 

Once again, Harry Potter mania is underway. And the publisher of the best-selling series, Scholastic, is out with a sweepstakes that will send the winners to the launch event in London...

Hyundai Challenge Ends After 18 Hour Hunt 

It took four strangers only 18 hours to locate one another to win a challenge posed by Hyundai....

WE Plugs Bridal Block via 44 Million Valpak Mailings 

Women’s network WE tv is building excitement around its new bridal programming block on 44 million Valpak envelopes with a sweepstakes offer for a chance to win a luxury trip to the Dominican Republic...

Dollar General Fuels NASCAR Sweeps 

Discount retailer Dollar General is pinning a sweepstakes prize on the outcome of a NASCAR race...

Google Teams with ‘Jeopardy’ Via Sweeps 

Google is giving “Jeopardy” fans some extra help in a sweepstakes tied to an online version of the popular game show....

Huggies Breaks Potty Training Sweeps  

Huggies launches a sweepstakes today with an unusual prize: a one-on-one session with a potty training expert...

Starburst to Sponsor Six Flags Concerts 

Candy brand Starburst has signed on as title sponsor of a concert series at Six Flags theme parks this summer. ...

Cubs Field Samples, Honor Vets 

Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever....

Oscar Mayer “Idol” izes Its Jingle Contest  

Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year....

Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns 

Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”...

Wendy's Promotes New Frosty with Instant-Win Game 

Wendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float....

Circuit City Pulls 100,000 Votes in Firefighter Contest 

Circuit City presented a check yesterday to the winner of its Firedog Across America contest, for an unorthodox amount: $141,402....

Unilever Brands Get Hispanic Push 

Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu....

Coldwell Banker and Drexel Partner to Sell Homes and Furniture 

Coldwell Banker is using a TV spot to promote a sweepstakes tied to its open house month....

Sierra Mist Sponsors YouTube Comedy Contest 

Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians....

Wyndham Hotel Launches Wing Eating Contest 

Wyndham Hotel Group is staging a chicken wing-eating event to raise awareness around its TripRwards loyalty program....

Staples Picks a Winner in Photo Contest 

Staples named a San Francisco man the grand-prize winner of its national photo contest. ...

Pernod Ricard Gets Drinkers Singing with YouTube Contest 

Spirits company Pernod Ricard USA is out with a new contest that gets people singing praises about its newest Malibu flavor, Tropical Banana, on YouTube....

Neutrogena Webisodes, Contest Get Women to De-Stress 

Neutrogena is giving young women a forum to share tips on how they deal with stress with a Web series and a contest that awards a posh trip to the Bahamas....

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