Yahoo Launches First-Ever Talent ShowYahoo is on the search for some of America's most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show. ... Hot Wheels Rolls Out Instant-Win Game on 8 Million PackagesBy: Hot Wheels Rolls Out Instant-Win Game on 8 Million Packages Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys "R" Us gifts cards, DVD players and Hot Wheels bicycles. ... Six Flags Culminates Fright Fest with Xbox 360 Demos, ConcertSix Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night. ... 4Kids Entertainment Launches Yu-Gi-Oh Card Design ContestBy: By Amy Johannes 4Kids Entertainment and Yu-Gi-Oh card design company Konami are on the hunt for a new monster and they are calling on Yu-Gi-Oh fans to fulfill the mission. ... Adult Swim Rolls Out PlayStation PromoBy: By Amy Johannes Adult Swim is launching a contest tied to its late night series Robot Chicken dangling the chance for a viewer to be written in to an upcoming episode of the series and win a PlayStation 3 gaming system. ... McDonald's Boost Monopoly Game Via Microsite, BlogBy: By Amy Johannes McDonald's Corp. is putting a new spin on its biggest Monopoly game adding a microsite and blog component to the mix, giving die-hard fans a chance to talk about their quest to find the top prize—$5 million. ... Adidas Touts '5ive' NBA Players for Sneaker DebutsBy: By Andrew Scott Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism. ... More than 24,000 Sign Up for Ask Dr. Z SweepsIn just under three weeks, Chrysler's Ask Dr. Z Dream Car Sweepstakes drove more than 24,000 consumers to enter its online promotion, which awarded Chrysler vehicles to nine winners. ... Disney, Rand McNally Team Up for Family GuideWalt Disney Parks and Resorts and Rand McNally & Co. have teamed up to launch a co-branded guide and atlas with a sweepstakes overlay dangling a chance to win a Disney vacation. ... CVS Pays $152,000 for Violating NY Sweeps SettlementBy: By Patricia Odell CVS has agreed to pay $152,000 in civil penalties after it violated a previous settlement agreement with New York State related to sweepstakes offers. ... Kashi Passes Cardboard ChallengeBy: By Amy Johannes It was a close call, but Kashi Co. head food developer Jeff Grogg can forgo adding cardboard boxes to his diet. ... HarperCollins, FanLib Launch Online Writing ContestHarperCollins and social media company FanLib have teamed up to launch an online writing contest that dangles a chance to publish one's work as an e-book. ... Polaris Chief Challenges Competitor CEOs to ATV RaceBy: By Betsy Spethmann Polaris CEO Tom Tiller is challenging his competitors to a duel in a promotion that touts Polaris' all-terrain vehicles as the toughest ATVs on the market. ... Pepsi and DUB Magazine Throw Online Auto ShowBy: By Patricia Odell Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes. ... Warner Bros. Rolls Out Scooby-Doo Halloween SweepsScooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000. ... Students Keep Chevys at Hand in ContestBy: By Andrew Scott To create buzz among college students for its new Aveo, Chevy is kicking off a competition at universities where students have to stay in continuous contact with the car and persuade their peers to vote for them so they can win the car. ... Benz Puts its Sedans in Saks for Breast Cancer AwarenessBy: By Andrew Scott Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month. ... GSN Kicks off Cause-Marketing Vocab ChampionshipBy: By Amy Johannes GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000. ... Cartoon Network Salutes Hispanic Heritage Month Via Cartoon ContestBy: By Amy Johannes Cartoon Network has teamed up with the Boys & Girls Club of America (BGCA) to expand the organization's Latino outreach initiative via a contest that lets kids make their own animated cartoons. ... Little Debbie Offers Prizes in Exchange for Ad ViewingBy: By Patricia Odell Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question. ... |
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