Yahoo Launches Intern Contest Tied to Apprentice PremiereBy: By Amy Johannes Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes... Staples Fields Photo Contest—with RoyaltiesBy: By Betsy Spethmann Office supply chain Staples is looking for a few good photos that it can turn into posters.... Monster.Com Rolls Out Marketing CampaignBy: By Amy Johannes Job search Web site Monster.com is out with a new campaign that focuses on the fuzzy, positive points of looking for a new position.... Warner Bros., VH1 Launches Songwriter's ContestBy: By Amy Johannes Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest.... USA Network Teams With Sonic for Nashville StarBy: By Amy Johannes USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps.... Unilever Extends Dove OnlineBy: By Betsy Spethmann Unilever's latest Dove launch gets a double dose of video support, with a videoblog piggybacked to an ad contest.... Domino's Kicks Off EBay ContestBy: By Amy Johannes Domino's Pizza is ringing in the New Year in style with an online contest that lets customers buy premium items on eBay for $9.99.... GSN Pushes Finalists in Vocabulary ChallengeBy: By Amy Johannes It's not every day you'll find high school students volunteering to take a test.... Haagen-Dazs Floats Flavor ContestHaagen-Dazs and Gourmet Magazine are looking for a few good recipes. ... American Airlines Sweeps Offers 1.5 Million Frequent-Flier MilesAmerican Airlines is out with a new sweepstakes that awards winners with frequent-flier miles and gift cards.... PCH Kicks Off Prize Patrol $10 Million SweepsPublishers Clearing House has restarted its Prize Patrol sweepstakes that surprises an unsuspecting winner at his or her home.... Heinz Lends 200 Million Labels to Trivial PursuitHeinz Ketchup is taking diners back to the 80's with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online... MSN Uses Online Hunt to Drive Holiday SalesMSN has kicked off an online scavenger hunt that leads to $100,000 in cash prizes. The campaign sends players across 10 of its sites digging for clues among a range of its products during this critical holiday shopping period. ... GM Licenses 4imprint to Serve DealersGeneral Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers. ... Bailey's Debuts New Flavors with Ads and a ContestBy: By Patricia Odell Bailey's Irish Cream is out with a contest to see who can use its newest flavors to come up with some delicious drinkable dessert recipes. ... H-E-B Asks Shoppers to Make AdsBy: By Betsy Spethmann Texas grocer H-E-B is asking shoppers to produce and star in TV spots for an ad campaign that breaks next week with the new tagline "My H-E-B." ... Microsoft Picks Entrepreneurs' Brains for Big IdeaBy: By Andrew Scott Microsoft Corp. is conducting a nationwide search for the most creative small-business idea in the country. ... Pontiac Contest Seeks Band for New Year's Eve PartyBy: By Andrew Scott Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year's Eve. ... Nickelodeon, Pringles, Others Get in the Game with Nintendo WiiBy: By Amy Johannes Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action. ... ABC Hypes Up Day Break Via Marketing CampaignBy: By Amy Johannes ABC has launched a campaign, giving potential viewers the chance to experience its new drama Day Break via an online game. ... |
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