American Airlines, MasterCard Team Up with Sweeps
American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles....
Chick-fil-A Launches Cow Photo Contest
Chick-fil-A is out with a new contest that gets kids posing with its iconic cow character for a chance to win prizes...
Hostess Builds on Racing Sponsorship with Instant-Win Game
Hostess is leveraging its sponsorship of three female racecar drivers with an instant-win game that offers a new car and a trip to the races....
Al Gore Launches Worldwide Ad Contest
Former presidential candidate Al Gore is launching a consumer-generated advertising contest to promote his environmental causes....
Smirnoff Searches for Ten Reps to Circle the Globe
Smirnoff is searching for 10 people from across the world to represent its brand and retrace the heritage of the vodka. ...
Sprint Puts ‘Who Wants to be a Millionaire’ on Phones
Sprint is out with a new sweepstakes that gives the winner a chance to appear on the popular game show “Who Wants To Be A Millionaire.” ...
MasterCard, MLB Team Up for Sweepstakes
MasterCard Worldwide and Major League Baseball Properties have kicked off a sweepstakes offering the chance to win a week with a favorite professional baseball team. ...
Papa John’s Celebrates Lucky Day with Giveaway
Papa John’s is toasting the luckiest day on earth—7/7/07—with a free pizza giveaway to randomly selected online customers....
Valpak Pushes ‘Ratatouille’ Sweeps on 42 Million Mailers
Walt Disney/Pixar is building hype around its latest animated film with a more than 42 million piece mailing from Valpak and a sweepstakes overlay....
Shop.com Revives Virtual Shopping Game
Shop.com is back with its virtual shopping game, this time giving the winner a $2,000 shopping spree....
7-Eleven Brings Simpsons to Life
7-Eleven has gone all-Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie."...
Kodak Moves to Boost Printer Sales with Racecar Design Contest
Eastman Kodak entered the inkjet printer market in the spring and is now looking to NASCAR fans to find out what they think....
Friendly’s Kicks Off Consumer-Generated Contest
Friendly’s has rolled out a summertime promotion asking teens and young adults to show their passion for the brand through a video and photo contest. ...
Contestants Angry Over Early Posting of Malibu Rum Video Winner
Entrants to an online contest promoting a new Malibu Rum flavor are angry over the premature release of the winning video....
Max & Erma Promotes International Menu with Online Game
The American restaurant chain Max & Erma's is using an online games to help introduce a summer menu featuring international fare....
MSN.com Kicks Off Live Earth Promotions
Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes....
Seven Sweeps Winners Head to Harry Potter Signing
More than 4,000 muggles entered a Harry Potter sweeps in the hopes of winning a trip to Europe for an event marketing the debut of the seventh and final book in the series. ...
Marketers Pushing Green with ‘Evan Almighty’ Tie-Ins
Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks....
Visa Taps Aspiring Filmmakers for “Life Takes” Campaign
Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its "Life Takes Visa" brand campaign, launched a year ago, into new consumer channels....
Lowe’s Rolls Out Photo Contest
Home-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover...
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