Goodlife Recipe Contest Calls for Consumer Pet Videos 

Aug 28, 2007

Any social-networking marketer will tell you that there’s almost nothing easier than getting Web visitors to talk, photograph or video their pets and share that material on the Internet. ...

Coors Light Kicks Off New NFL Team Deals 

Aug 28, 2007

Coors Light has added two new National Football League teams as sponsorship partners this season, as it expands relationships with two others....

New York Woman Wins $25,000 Jeopardy Google Challenge 

Aug 27, 2007

Who is Shirley Seaman? She is the grand prizewinner in the Jeopardy Google Daily Challenge. ...

Secret Dancer Search Lets Winner Star in Music Video 

Aug 24, 2007, By Amy Johannes

Procter & Gamble’s Secret brand is on the hunt for young women with the best dance moves...

Dunkin’ Donuts Drafts ESPN’s Berman to Promote Omelet 

Aug 23, 2007

Dunkin’ Donuts is drawing on iconic ESPN sportscaster Chris Berman to push its new Bacon Lover’s Supreme Omelet....

Mike and Ike Flavor Contest Nets More than 60,000 Votes 

Aug 21, 2007, By Amy Johannes

Just Born has people buzzing about its latest summer promotion. ...

AT&T Launches Sweepstakes Tied to Atlanta Braves 

Aug 21, 2007

Heinz Offers Second Chance at Consumer-Generated Ad 

Aug 20, 2007, By Amy Johannes

H.J. Heinz Co. is giving people a second chance to win $57,000 and have their self-made ad appear on TV....

Hyatt Resorts Roll Out Adventure Webisodes, Sweepstakes 

Aug 20, 2007, By Amy Johannes

Hyatt Resorts is launching a series of Webisodes that follow five families in their quest for a 50-night stay at the hotel chain....

Hanes Canada Launches Instant Win Games 

Aug 17, 2007, By Amy Johannes

Hanes Canada has launched an instant-win game offering the chance to win one of three $25,000 grand prizes....

WWE Contest Winner Gets Red Carpet Treatment 

Aug 16, 2007

Word Wrestling Entertainment will name its biggest fan in a “red carpet” New York City event preceding its climactic “SummerSlam” pay-per-view event on Aug. 26....

Green Giant Pushes Veggies with Games, Videos 

Aug 15, 2007, By Amy Johannes

Green Giant is enticing kids to consume more vegetables with new packaging and an online game and videos designed to make eating greens fun....

Samsung Searches for Good Samaritans to Carry Olympic Torch 

Aug 15, 2007, By Richard Tedesco

Samsung is once again searching across the globe for mobile phone users to be Olympic torch bearers during the run-up to the 2008 summer games in Beijing....

Baskin-Robbins Launches Cake-A-Day Giveaway  

Aug 14, 2007, By Amy Johannes

Baskin-Robbins is out with a new promotion that offers the chance to win an ice cream cake of choice....

Wise Finds Success with Modell’s 

Aug 13, 2007, By Ashton Astbury

Wise Foods has partnered with Modell’s Sporting Goods for a second time after finding success with a sweepstakes last year....

Taco Bell Pushes MLB Sponsorship With World Series Sweeps 

Aug 13, 2007, By Richard Tedesco

As baseball fans’ interest in the pennant races peaks, Taco Bell is pushing its image as a Major League Baseball sponsor with a World Series sweepstakes....

Visa Gets Placement in Madden NFL 08 

Aug 10, 2007, By Richard Tedesco

Visa is enhancing its pro football profile in a major video game play through an embedded presence in Electronic Art’s “Madden NFL 08,” set to go on sale Aug. 13....

Nicktoons Offers Development Prize, Sweepstakes 

Aug 10, 2007

Nicktoons Network Animation Festival is using a sweepstakes to help drive people to its Web site to vote for their favorite animation...

Pringles Tour Promotes New Crackers 

Aug 9, 2007, By Amy Johannes

Pringles is hitting the road to sample its new snack, Pringles Stix, and to promote a sweepstakes ...

Zizzle Pushes New Button Maker Via Sweepstakes 

Aug 9, 2007, By Amy Johannes

Toy developer Zizzle is promoting a new toy with chances to win the device....