JetBlue Celebrates New Service Via Blue Betty Tour 

JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty...

A Woman Wins Roto-Rooter’s Tricked Out Toilet 

Much to the chagrin of thousands of men who entered Roto-Rooter's sweepstakes offering a tricked out toilet, a woman has claimed the prize....

Nationwide Forms Team to Extend Its PGA Presence 

Nationwide has drafted a team of golf rookies to extend its title sponsorship of the PGA’s 2006 Nationwide Tour. ...

Hyatt to Film Webisodes at its Properties Starring Consumers  

Hyatt Resorts is promoting several of its destinations through Webisodes it plans to create with help from some everyday families....

Dr Pepper Stages Major Entertainment Event in NYC 

Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album....

Dreyer’s Fields Workplace Contest 

Wouldn’t work be more fun with ice cream? That’s the premise behind Dreyer’s contest for new Dibs ice cream snacks. The online contest gives Dreyer’s a subtle way to sample Dibs in 350 offices. ...

Starz Salutes Spider-Man 3 Via Sweeps, Marathon 

Movie network Starz Entertainment is celebrating the upcoming release of Columbia Pictures’ “Spider-Man 3” with exclusive content and a sweepstakes offering the chance to win a 40-inch TV....

Milk Makers Scout Student Bodies 

The Milk Mustache folks are looking below the lips with a school-based contest to find the healthiest “student bodies.”...

Elizabeth Arden Promotes New Britney Scent with Contest 

Elizabeth Arden is supporting the launch of Britney Spear’s most recent fragrance with a contest....

AOL to Link Dollar Bills to Online Game 

AOL is planning to debut an online game next year that will let players compete for a chance to turn dollar bills into $1 million....

Crowne Plaza Tees Off with PGA Sponsorship, Sweeps 

Crowne Plaza Hotels & Resorts is giving golf fans the chance to play like a pro....

Marvel Sweeps Offers Walk-On Movie Role 

Marvel Entertainment is giving consumers a new reason to go to the movies. The company's has launched a sweepstakes awarding a grand-prize of a walk-on role in an upcoming Marvel movie. ...

Citizens Banks' NASCAR Tie Drives Checking Account Biz 

Citizens Bank is out with a sweepstakes to encourage people to open a checking account. The promotion ties to the bank’s sponsorship of a NASCAR race, titled the NASCAR Nextel Cup Series Citizens Bank 400 race, on June 17. ...

Disney Enhances DVD Rewards Program with Movie Tie-in 

Buena Visa Worldwide Home Entertainment has added a new incentive to its Disney Movie Rewards program....

Microsoft Launches Xbox TV Series Contest 

Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest. ...

AOL Offers Shrek The Third Online Game, Sweeps 

AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third...

Renuzit Extends Apprentice Tie with Contest 

The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand. ...

Heinz Serves Up Ad Contest 

Heinz Ketchup is getting consumer fingerprints all over its advertising. H.J. Heinz Co. broke an ad contest yesterday for its flagship brand, inviting consumers to submit videos for its Top This TV Challenge ...

Turbo Tax Rap Contest Draws Hundreds of Videos 

A Brooklyn, NY, man is giving taxes a good rap for a nice prize....

Mother’s Day Contest Kicks Off at Gather.com 

Gather.com has tied with a host of top brands in a writing competition to celebrate Mother’s Day....

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FROM THE MAGAZINE

November 2008

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: Magilla Marketing

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