Wise Finds Success with Modell’s 

Wise Foods has partnered with Modell’s Sporting Goods for a second time after finding success with a sweepstakes last year....

Taco Bell Pushes MLB Sponsorship With World Series Sweeps 

As baseball fans’ interest in the pennant races peaks, Taco Bell is pushing its image as a Major League Baseball sponsor with a World Series sweepstakes....

Visa Gets Placement in Madden NFL 08 

Visa is enhancing its pro football profile in a major video game play through an embedded presence in Electronic Art’s “Madden NFL 08,” set to go on sale Aug. 13....

Nicktoons Offers Development Prize, Sweepstakes 

Nicktoons Network Animation Festival is using a sweepstakes to help drive people to its Web site to vote for their favorite animation...

Pringles Tour Promotes New Crackers 

Pringles is hitting the road to sample its new snack, Pringles Stix, and to promote a sweepstakes ...

Zizzle Pushes New Button Maker Via Sweepstakes 

Toy developer Zizzle is promoting a new toy with chances to win the device....

Edy's 'American Idol’ Flavor Contest Pulls 600,000 Votes 

Ice cream lovers have voted, and the winning “American Idol”-themed Edy’s Slow Churned flavor is Take the Cake....

Office Depots Ties Sweeps to Classroom Supplies 

Office Depot’s goal of getting kids to sing happy tunes this school year might be a bit overstated, but its new promotion with platinum selling recording artist Gavin DeGraw may help drive sales....

Crown Royal Asks Consumers to Make Stuff From its Purple Bag 

Crown Royal has launched a promotion to get people to make quilts, reupholster chairs or create any other variety of crafty fare out of the iconic purple bags the whisky is packaged in....

Maxell Runs Sweeps, Giveaways For X-Games 

Maxell Corp. of America marked its second consecutive sponsorship of ESPN’s X Games 13, held last weekend in Los Angeles, with a sweepstakes contest and on-site giveaways, including seven branded skateboards....

XM Radio, Primedia Run Coolest Car Contest 

XM Satellite Radio and Primedia Enthusiast Media are running a Coolest Car Challenge with a $10,000 grand prize....

Chocolate Company and Etiquette Author Launch Thank You Contest 

A European chocolate company has partnered with the Emily Post Institute in a contest that rewards good deeds or acts of kindness....

Staples Launches Back to School Promo 

Staple is out with a sweepstakes timed for back to school offering the chance to win a host of prizes including amovie tickets, a month’s worth of gas and a pizza party....

Best Buy Goes Back to School With YouTube 

Consumer electronics giant Best Buy, along with YouTube, this week introduced the Tech U Out Video Challenge, a contest in which college students are encouraged to post videos to YouTube. ...

Universal Offers DeLorean In ‘Back To The Future’ Sweeps 

Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood. ...

Yahoo Touchdown Dance Contest Fuels Football Fantasies 

Yahoo Sports has launched an online touchdown contest to spark interest in its fantasy football products. ...

Geek Squad Seeks Next Big Idea 

The Geek Squad, those customer service reps behind the counter at Best Buy, is challenging people to come up with the next big idea. ...

Dove Seeks Everyday Women for New Campaign 

Dove is extending its real beauty campaign once again. Dove Hair Care is asking everyday women to show off their hair for a chance to star in on of its upcoming commercials ...

Disney Pushes Blue-ray Technology via Tour 

The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology....

UPS Taps Football Fans for Intercept Video Contest 

UPS is seeking videos of the best amateur football interceptions in a nationwide contest for cash prizes to promote a delivery intercept service it kicked off earlier this year. ...

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Interactive
Kim Collins, Realtime Media Inc.
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Bruce Hollander, Don Jagoda Associates, Inc

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